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Irina Proskurina : Exploring the Post-Publication Phase – Unleashing the Full Potential of Your PR Campaign.

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So, you’ve achieved it – your article has been successfully published, shedding light on either you or your business. But what comes next? Is it necessary to immediately pursue additional publications? At E-PR Online, we understand that a well-crafted PR piece can serve a multitude of purposes beyond merely being engaging reading material.

The journey doesn’t conclude with publication; in fact, it marks the commencement of an entirely new chapter in your PR endeavors. While having your story shared is a significant milestone, there are numerous ways to capitalize on the exposure from that article and continue reaping its benefits. Let’s delve into some impactful actions you can take after your article has been published.

  1. Spread the Word on Social Media Your business’s presence on social media platforms acts as your megaphone to the world. So, why not celebrate your article and share the excitement with your followers? Share the article link, accompanied by captivating screenshots and compelling quotes. Keep in mind that your followers are already interested in what your business offers. By highlighting your feature, you’re not only broadcasting news but also providing a glimpse into your brand’s journey and new products or services.

You can seamlessly integrate your regular social media content with your publication. For instance, if your article discussed an innovative product launch, showcase a snapshot of the product in action with a snippet of the article’s accolades.

  1. Craft a Dedicated “About Us” Page Leverage your newfound exposure by creating a dedicated “About Us” page on your brand’s website. This page should mirror your company’s journey, emphasizing its values, milestones, and accomplishments. Include a link to your recently published article and inform visitors that your business has garnered recognition from the media. This not only enhances your brand’s credibility but also leaves a lasting impression on website visitors.

Pro-tip: Consider dividing the “About Us” page into different categories based on your publications, such as News, Interviews, and About our product/service, to help visitors navigate your media coverage and learn more about your brand.

  1. Engage Through Email Newsletters Your article presents an excellent opportunity to re-engage with your existing customers. Craft a newsletter that shares the article, along with a personal note expressing gratitude for their support. This not only reminds them of your brand but also provides a channel for them to share the article with their network.

Pro-tip: Don’t forget to include a call-to-action that encourages recipients to interact with your brand. For example, invite them to forward the newsletter to friends who might find it interesting or explore your latest products and take advantage of special promotions.

  1. Leverage Word of Mouth Remember, friends, colleagues, and partners can be your brand’s most influential advocates, especially when you’re just starting out. Share the article with them and ask if they’d be willing to share it with their connections. Positive recommendations from individuals who know and trust you can significantly expand your reach and generate new interest and business.

For example, if your article highlighted your community involvement, reach out to friends and colleagues who have witnessed your dedication firsthand. By amplifying word of mouth, you can strengthen your PR efforts and increase your reach with minimal effort.

  1. Enhance Your Business Presentations When you’re pitching your business to potential clients, partners, or investors, leverage your publications. Mention that your story has been featured in the media when presenting your company. This serves as a strong validation of your credibility and can give you a competitive edge. A simple mention can spark curiosity and make your audience more receptive to what you have to offer.

So, the next time you prepare a pitch or presentation, incorporate a reference to the article when discussing your achievements. You can include screenshots or even share the article link as additional presentation materials.

  1. Elevate Your Wikipedia Profile If you have a Wikipedia page, including your media feature can be a valuable addition. It provides a third-party perspective and lends weight to your accomplishments. Ensure that the inclusion adheres to Wikipedia’s guidelines for verifiability and neutrality. For example, if the article highlighted your contributions to a specific field, add a section to your Wikipedia page that discusses these contributions and references the article.

If you don’t have a Wikipedia page yet, your publication can serve as an excellent starting point for mapping out content for your future page. You can incorporate references, quotes, or images from the article into relevant sections of the page.

  1. Display It with Pride Don’t underestimate the power of the physical realm. Print out the article, frame it, and prominently display it in your workspace. It serves as a tangible reminder of your achievement and a source of inspiration on days when you need motivation for new business ideas. So, don’t be hesitant—choose a visible spot in your office where both you and visitors can see the framed article, proudly showcasing your accomplishments.

In Conclusion: Remember that the publication of an article is akin to planting a seed—it’s up to you to nurture it and watch it grow. The actions you take after the initial publication can significantly impact the long-term benefits you derive from the exposure. Each step further solidifies your brand, expands your network, and establishes you as a credible and influential figure in your field.

In today’s media-driven world, seizing opportunities like article features can mean the difference between blending in and standing out. Embrace these post-publication strategies and witness your PR efforts continue to flourish long after the ink has dried.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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