From Print to Pixels: How QR Codes Are Revolutionizing Phygital Experiences

Are you sticking with physical marketing alone? Or are you sticking with digital marketing only? Time to change your strategy. Give a chance to ‘phygital’ marketing with QRNow and reap benefits like never before. In other words, add QR codes to your marketing game plan and help your consumers transition from your physical mode of marketing to your digital mode of marketing without any obstacles. This is because ‘phygital’ marketing has become all the rage. Different brands are using it to create cohesive and immersive experiences for their consumers across their online and offline channels. Research also shows that 77% of users actively show a substantial interest in this!

One of the most important technologies coming from this marketing integration is a simple QR code. So, if you are branding your business on a billboard and you place a vibrant QR code in there, you can easily take your audience from the physical mode of marketing to a digital mode by linking the QR code with promotional videos or links of your products and websites.

This is especially important when users have different brands at their disposal and no extra time to conduct exclusive research to buy products. By connecting the physical and digital worlds, QRNow can help you turn your traditional marketing materials into dynamic interactions with its easy-to-integrate QR codes. Read ahead to understand how QR codes are enabling ‘phygital’ experiences.

What Is Phygital Marketing?

Research shows that the global digital market size was valued at an impressive 25 billion US dollars back in 2023, and it’s expected to grow at a CAGR of 11.2% from 2024 up until 2030. So, what is this ‘phygital’ marketing? It is more than just combining physical and digital. It’s also about integrating both of these channels to offer a consistent and smooth experience to your users across all touchpoints of your brand.

It covers different strategies like Online-to-Offline marketing or O2O marketing, where brands can encourage customers to transition from online engagement to in-store visits, or they can encourage the in-store visitors to use their online mode of ordering and delivery.

Ways QR Codes Are Enabling Phygital Experiences

Phygital marketing has brought some of the most promising results for different companies. Research shows that this approach satisfies consumers who want better e-commerce experiences. Products that are enabled with 3D and AR using either QR Codes or other approaches end up giving 94% higher conversions. Here are different ways you can use QR Codes to enable experiences where your digital and physical marketing efforts combine:

Easy Print Media Integration

Businesses that regularly publish articles in newspapers or magazines can use QR codes that link the readers directly to image or video content or their social media handles. For example, if you are publishing an article in a magazine in print form, you can add a QR code in it.  Your readers can watch the behind-the-scenes videos from the fashion shows or the event that you’re talking about in the article and get access to exclusive interviews with designers in video format.

Interactive Billboards and Flyers

Outdoor advertising that features dynamic QR code images has allowed users to access a host of additional information without cluttering their visual spaces. It’s a very simple technique to add a digital touch to your physical marketing. For example, if one of your audience members is commuting home from work and sees a billboard where there’s a scannable QR code, they can easily use your smartphone to scan it and end up straight on the landing page you want them to end up on or lead to an app download page for your service.

Scannable Event Signage

QR codes can help businesses link the attendees of events directly to schedules and exclusive offers via URLs embedded in the QR codes. For example, if you’re hosting a concert or festival, you can use QR codes in your event signage boards that can lead fans directly to merchandise stores where they can buy limited edition apparel or other items that are related to the event.

Interesting Packaging Solutions

Businesses are using QR codes to improve their phygital marketing strategy by placing them on their product packaging. For example, many companies have turned to including QR codes on their food product packaging that do not just link the consumers directly to information about the product but also recipe suggestions or videos based on the ingredients in the package. This serves as a feature that improves user experience while also promoting brand loyalty and trust-based purchasing.

How QR Codes Can Help You Enhance the Digital Experience You Offer Your Audience

One study by Precedence Research showed that in 2024, the global digital devices market stood at almost 1.95 trillion US dollars, and it’s only going to grow further. Another article by Forbes discusses that the future of retail is digital, as e-commerce is predicted to account for 24% of worldwide retail sales by 2026. All of this shows the importance of combining your physical and digital marketing strategies to offer consumers what they’re interested in. Here are some ways QR codes can help enhance the digital experiences you’re offering:

1. Instant Engagement

By adding QR codes to your physical marketing efforts like billboards, flyers, or other pamphlets, you can instantly engage your audience and direct them towards your social media handles or websites and reduce friction.

2. Interactive Content Delivery

QR codes can help you demonstrate the user product via video links that are embedded within scanned URLs. You can also offer your users exclusive offers that are only accessible through scanned links during events.

3. Tracking Analytics

The best part about using QRNow QR codes is that you’ll get access to scan metrics as well. This can help you understand who is scanning your QR code when and what’s the frequency of it so that you can optimize your future campaigns based on this real-time data.

4. Social Media Integration

One of the best ways QR codes can enhance your digital marketing game plan is by increasing your social media followers. You can add URLs to the QR code images, scanning which users can subscribe to or follow your profiles. This will help you market your products and services to them better, as global smartphone penetration has increased significantly in the past decade.

Final Ideas

All in all, by using QRNow’s innovative QR code solutions and systems, you cannot just maintain but actually enhance your digital presence and the phygital experience you intend to offer to your audience. Whether you want to enhance your interaction or streamline your marketing process, QR codes can enable you to use the best of your physical and digital marketing efforts to derive desired results from potential customers and impact your revenue growth positively.