Grow Your Business with Drag-and-Drop Website Builders

What if you could build a professional website without hiring a web developer? Having an online presence is essential for businesses today.

In fact, research by Google shows that 86% of consumers conduct online research before making a purchase, highlighting the importance of a well-designed website.

If you’re worried about the time, cost and technical skills of making a website for your small business, I have solutions for you. Drag and drop builders like Elementor make it easy for you to create something functional and creative.

Let’s answer the question of how you can do this for your business with a drag-and-drop builder like Elementor.

Why should my business use a drag-and-drop builder?

Gone are the days where you need coding to make a website. Traditionally, it wouldn’t be possible to make a platform for your small business without it.

Now, you can simply use modern tools like WordPress and Elementor to design your website exactly how you want to, without any stress.

Here’s why it’s a great solution for your business:

• You don’t have to wait weeks to launch your website, you can do it in a matter of hours or days.
• Cost-effective. You can design your website without needing a web designer or developer.
• Easy set-up. Use themes or templates and have the ability to change text, images, colours, and layouts with a few clicks.
• Professional design. Take inspiration from premade themes that make your site look polished from the start.
• It’s mobile-friendly. There’s no need for multiple builds, as themes are responsive, meaning they work perfectly on all devices.

Step 1 – Choose a platform that works for your business

First of all, assess your business needs and what platform would be the most effective for you. I’ve pulled together a list to help you make the decision:

• This is a fully hosted platform with built-in drag-and-drop features.
• If you’re a Creative or you want a simple business website, this is for you.
• This one is great for e-commerce businesses.
• For most businesses, WordPress with Elementor is the best choice because it provides the most control, scalability, and affordability.

I use WordPress paired with the Elementor website builder for all my client websites. I find I can deliver a very professional looking site with a quick turn around time, and the client has the option to make their own changes as well.

Step 2 – Find your perfect premade theme

You don’t have to spend a lot of time brainstorming your brand image or design look and feel. Drag-and-drop editors have many different themes to give you inspiration to speed up the process.

Here are places you can find professional WordPress themes:

• Elementor Template Library. You’ll find free and premium templates designed for Elementor.
• Thousands of premium WordPress themes for different industries.
• Astra, OceanWP, and GeneratePress. Fast, customisable themes that work well with Elementor.

When building your website, always choose a theme that fits your industry (e.g., restaurant, real estate, or coaching). Although you’ve got a lot of choice, it’s important to keep your branding consistent and true to your business foundations.

Avoid making too many changes. The more you alter the design, the further it strays from the original balanced look, which could disrupt the overall aesthetic.

Step 3: Install Elementor for easy customisation

Once you’ve chosen your theme, you can customise it with drag-and-drop builder Elementor. This means that you can easily:

• Add and edit text.
• Insert images, videos, and buttons.
• Change colours, fonts, and layouts.
• Design custom pages without coding.

It’s really as easy as this:

1. Drag elements onto the page
2. Arrange them exactly how you like
3. Customise as you want.

If this sounds simple enough for you, you can start to design a website without the cost of hiring a web developer. It’s a beginner-friendly solution to creative business website design.

Now, how do you customise your content?

Step 4: Customise your website content

t’s time to get creative and show off your brand personality. Now that your theme is installed, and Elementor is installed, you can personalise in a way that is unique to your business.

Here are some key pages for your website:

• Show your customers what you’re all about and showcase your brand story, reviews or products to grab their attention.
• About Us. Give your audience an insight on your business. What is your mission, vision or values, and where did it all begin?
• Services/Products. List your services or products so that they’re easily findable for your customers.
• Contact Page. You want to be easily contactable for your customer enquiries, so ensure you have a contact form, phone number, and address.
• This is optional but beneficial for SEO purposes and interesting for your audience if you share news or informative articles such as industry insights

Using Elementor, you can edit every section of your website with simple drag-and-drop tools. If you need inspiration, many themes come with pre-designed page layouts that you can customise.

Step 5: Optimise for mobile and SEO

According to Forbes, 96.5% of people access the internet on their mobile. With this in mind, your website has to look just as great on mobile as desktop. So, it’s extra important to make sure it’s mobile-friendly.

Don’t worry, using a drag-and-drop builder, optimising for mobile is an easy process. Most themes are responsive, meaning they automatically adjust to different screen sizes. You can also use Elementor’s mobile editing mode to tweak layouts for a seamless mobile experience.

Here’s some SEO tips for better Google rankings:

• Do keyword research and add them to page titles and content.
• Optimise images for fast loading times.
• Use headings (H1, H2, H3) to structure your content.
• Install an SEO plugin like Yoast SEO or Rank Math.

Enrich content on your site to drive organic traffic through to your website so that you’ll create sales faster.

Step 6: Launch and promote your website

This is the most exciting part. When you’ve built the website your business is happy with, it’s time to go live! Now, you want to promote your site and attract visitors so your customers can see it.

Here’s how you can do that:

• Share it on social media as an announcement and put the link in your bio.
• Add the website link to your email signature.
• For local SEO purposes, register on Google My Business..
• Run online ads (Google Ads, Facebook Ads) to reach bigger audiences.
• Start an SEO campaign to get your website ranking on Google and drive organic traffic.

Are you ready to grow your business in a matter of days? Using a drop-and-drop builder such as Elementor, you can build a website within hours and start driving traffic immediately. Being affordable, simple and quick to use, growing your business can be easy with drag-and-drop tools.

With promotional tactics, your website can be shared across digital platforms to find new customers and improve conversions. To upscale your small business, you could try drag-and-drop builders for ultimate business growth.

Key takeaways

Small businesses can use drag-and-drop builders like Elementor to create a professional website easily and affordably.
WordPress is popular for its scalability, but Wix, Squarespace, or Shopify may also suit your needs.
A website helps with SEO and ads, boosting audience reach and growth.

Author: Marshall Thurlow is founder of Adjust Web Design, specialising in affordable, high-quality chiropractic websites tailored to the unique needs of healthcare practices. With over a decade of experience and a background as a chiropractic assistant turned marketing expert, Marshall combines industry knowledge with creative web design to help practitioners grow their online presence.