The benefits of using hashtags on Instagram. It’s a relevant topic, especially these days when there are a ton of brands out there trying to optimize their Instagram profiles for success.
Yes, there are many different ways that you can grow a successful Instagram profile for your brand, and there are many different factors that have to take into account when doing this.
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However, hashtags would have to be at the top of each businesses marketing and engagement strategy, and if you aren’t optimizing your Instagram profile with the right hashtags, you are truly missing out.
Whether you are just starting out when it comes to your hashtag strategy, or you’ve been at it for a while, there are always things that you could learn, so that you can improve your approach to Instagram in general.
While using generating hashtags on Instagram is an amazing way to discover trending hashtags to help you grow your exposure organically, we also suggest using a tool like Useviral for a quick boost in followers so that your profile is influential and attract for the traffic you drive to your profile by using hashtags.
In this article, we are going to talk about the benefits of using hashtags on Instagram, so that you can increase your chances of success, and make sure that you are able to spend your money and your time wisely. Let’s get into it.
The Benefits of Using Hashtags on Instagram
So, as a brand, why should you even care about hashtags when it comes to Instagram? Well, there are a number of advantages of using a generator for hashtags when it comes to your Instagram profile.
No matter what your goals are for your social media profiles in general there’s going to be an advantage for you, why is why we suggest using a hashtag generator to discover the best hashtags for your niche.
Increase Discover and Exposure using a generator for hashtags
One of the most common reasons why people use hashtags when it comes to their Instagram profile is for increased discoverability and exposure. When you click on a hashtag on Instagram, it is going to lead you to a gallery of the most popular posts and related posts that relate to that hashtag.
From here, you are able to look at all of those related posts which makes hashtags a good way for people that are interested in a specific topic to find more profiles to follow. This means that if you’re using relevant hashtags pertinent to your brand, others that search that hashtag are going to land on your post.
Your audience can then use your branded hashtags as well, to show off their experience with your product or service, which is one way you can make the most of brand advocacy. Hashtag Generator is a great option and are really good when it comes to general exposure for your brand when discovering hashtags; even clicking on one post on a search results page is going to lead you to other similar posts, which means that the exposure and click through rate that you can get from using relevant hashtags is almost unlimited
Encourages Interactions from your Audience
When you are making the most of branded hashtags, and you are encouraging your audience to use your branded hashtags as well, this is another form of engagement that you can capitalize on.
Feed posts that are tagged are featured in search results, and also story posts that are tagged are kept for however long your story is. You need to consider hashtags as another way to engage and reach your customer base.
- Competitor Analysis
What better way to get ahead of your competition on Instagram than to research them, and check out what they’re doing? Depending on what kind of niche your brand falls into, your competitors might be taking up a big part of your digital space in the market.
For example: Lets say you’re into fitness, it would be highly recommended to use Fitness hashtags on your uploads, since your profile is about fitness the users you will attract will be fitness focused and he chance of growing your fanbase because they can relate will be higher. Useviral explains the best fitness hashtags to usewhich covers the benefits of using the right hashtags.
The great news is that hashtags will help you analyze your share of voice when it comes to social media, and there is a good chance that you and your competitors are going to have overlapping hashtags.
This is going to be especially true if they use industry and local hashtags at the same time. In an ideal situation, your posts as well as the ones your customers have tagged are going to take up the bulk of the hashtag search results. However, this might not always be the case, and you might have to adjust your hashtag strategy, based on what your competition is doing.
We also recommend that you check out posts with relevant hashtags to your brand, so that you can get content inspiration, and you can get ideas on where your brand might need improving when it comes to your Instagram feed.
We all know how important it is to do SEO keyword research for your brand, but content research is also really helpful when it comes to your hashtags, but you need to do this in a form of using a hashtag generator, as you will be able to generate hashtags specific towards your audience.
So, for example you want to increase your share of voice in your industry. You can use the top tab that you’ll find on the search results page, to see what the best posts are when it comes to the hashtags that you are using. You can use this space as inspiration. What is working for brands that are similar to yours?
Is there a caption or a certain style that is trending right now? When you select the top posts, you also should be able to find additional hashtags, that might be less popular, but more relevant to your audience. This way, you can optimize secondary keywords as well, and fill out your keyword strategy.
Links Digital Campaigns
These days, no matter where you go in the world to do your shopping, whether it is in real life or online, there is a good chance that you are going to come across a marketing campaign that includes hashtags. Whether the hashtags are encouraging you to use the brand, or they are a special campaign hashtag, a hashtag is a great way to connect in real life, and digital campaigns.
Best Practices for Instagram Hashtags
So, back in the day you were able to use whatever hashtags you wanted, because there wasn’t the level of competition that now permeates every aspect of Instagram.
However, these days, you can’t get away with this, which means that you need to get clever when it comes to how you use your Instagram hashtags – You can discover better, and even trending hashtags to use by using a hashtag generator.
You’ve got to devote a decent amount of time and energy to creating your hashtag strategy, and beyond this, you’ve always got to be optimizing it, and switching it up based on what the Instagram algorithm is doing it.
Now that we have talked about how hashtags can benefit you, it is time to understand how to use them, so that you can optimize your profile. As you might have been able to guess already, there is no single right way, but there are a number of best practices that you can apply, so that you can increase your chances of doing well.
The Optimal Number
Every expert out there has a different answer when it comes to how many hashtags is optimal to use on your post, and on your Instagram stories. With your caption, generally it’s recommended that you use between one and three hashtags.
If you are entering your hashtags as the first comment on your caption, then you are going to be able to use up to 30 hashtags, which is the Instagram limit. However, just because you can, doesn’t mean you should, so always try to go for quality over quantity when it comes to your hashtags.
Put Hashtags in the First Comment
If you put too many hashtags in your caption, this is going to overwhelm people when they see your content being posted in their feed, and it might make your Instagram posts look messy, or spammy.
If you want to come across as professional then you need to keep your caption minimalistic, and if you’re using more hashtags, then try to put them in the comments section. Once you’ve created your post, and you have posted it, then you can be the first one to comment on the post, with the hashtags that you want to associate with your content.
Find the Right Hashtags
There are a number of different ways that you can find the best hashtags for your brand. The first and the easiest way is to look at your competition, and look at influencers within your niche, to see what hashtags they are using.
Another way is to do a brainstorm of ones that you have already used in the past, and even look them up in the Instagram search bar. This is because when you look up hashtags in the Instagram search bar, some of the hashtags are going to turn up, and you’re going to be able to get inspiration from these. You’ll be able to scroll through the results, and decide which hashtags you want to use, based on relevancy.
Another thing that Instagram is really good for is allowing you to follow hashtag search results. When you do this, posts are going to appear in your feed, based on the hashtags that you are following.
This is a good approach if you want to stay in the loop when it comes to what relevant hashtags are doing within your industry. We don’t think it’s a good solution for branded hashtags, because it doesn’t guarantee that every post is going to come up in your feed. However, it is a great way to get the ball rolling when it comes to your hashtag strategy.
Use Branded Hashtags
You might not think that your brand is big enough for branded hashtags yet, but you’d be surprised at how many brands out there use them, and how successfully they can be optimized on your profile.
Once you have come up with a list of branded hashtags, then you need to make sure that you put them on every relevant post that you upload. Your generalized branded hashtags can be placed on your Instagram bio as well, alongside a call to action, to encourage your audience to use them.
When your audience is able to associate specific hashtags with your brand, your brand is going to become more easily recognizable, and memorable.
Keep a List
You might be tempted to create one list of all the hashtags that you want to use on every post, and then simply copy and paste this list onto every post. It is a great idea, especially in the start if you are lacking a little bit of experience when it comes to your strategy, but it’s not going to help you in the long run.
You’ve got to make sure that you switch things up from time to time and give your posts a little variety when it comes to your hashtags. Instead of copying and pasting the same set of hashtags for every piece of content you upload, try to divide them up into different groups, based on relevancy.
Then, when you upload certain posts, based on what they are trying to convey for your brand, you can choose the group of hashtags that best fits.
Add Hashtags to Instagram Stories
It’s completely understandable that you might be so interested in making sure that you are optimizing your Instagram feed for success that you neglect your Instagram stories.
However, it’s just as important to include hashtags on your Instagram stories, as it is to include them on your Instagram post feed. Yes, Instagram stories disappear after 24 hours, but this doesn’t mean that you shouldn’t make the most of Instagram hashtags.
Remember Instagram stories are going to come up on people search results as well, so it’s another easy way for you to find more people to be interested in your brand. If you have too many branded hashtags that you want to associate with your Instagram story you can hide them with a sticker, or a GIF.
Different Kinds of Hashtags
Product and Branded Hashtags
if you are trying to keep up with a brand presence on Instagram, then there is a good chance that a version of the branded hashtag you want to use already exists. Branded hashtags are a lot of the time either the name of the brand, the slogan of the brand, or related to the brand’s community.
You will need to come up with a hashtag for each of these categories, based on your brand. You also need to come up with individual product hashtags as well, so that you can relate your products to specific hashtags.
This way, you are going to be able to track posts not just by your brand in general, but by specific products. It’s really easy to come up with a hashtag for your brand, and it’s a great way to not only optimize your Instagram profile for success, but translate your content easily over onto other social media platforms.
A campaign hashtag is a hashtag that is specific to a marketing campaign, that you might be currently running for your brand.
Typically, these involve the brand running a campaign, and including a hashtag in the caption of it, or on the corner of the post. A hashtag that is specific to a campaign is a great way to get your audience involved in the campaign, and it makes the campaign more memorable as well.
It’s a great and easy way for them to associate that specific campaign with your brand or help them link back to a specific product or service that you’re trying to sell through the campaign.
Industry and Community Hashtags
Nearly every industry and community out there has a hashtag that is associated with that specific niche. To locate yours, you can go to some popular industry and community influencer posts, and see what they are doing when it comes to their hashtags.
The majority of their hashtags are going to be surprisingly simple, because hashtags that are easy to think up, are typically the ones that are the most popular.
You might be tempted to overthink it when it comes to your hashtags, but simplicity is the best approach, and the simpler you can be when it comes to your hashtags, the better off you’re going to be.
Another really helpful and relevant category when it comes to hashtags is location hashtags. For most brands, they are based somewhere, and especially if you have a physical location, location hashtags are going to be super useful for you.
Relevant location hashtags can include your city, town, and associated topical hashtags, whether it is the name of the mall that your business is in, or your neighbourhood.
Have you ever seen a post on Instagram about a specific national day, and wondered who comes up with these days?
Most of the time, they are pretty arbitrary, but they are still fun for audiences to interact with and get attention for particular topics.
So, if a national day comes up that is relevant to your brand, why not get involved, and pick a few themed hashtags to go with your brand?
Daily hashtags aren’t limited to Instagram, and the good news is that they are easy to find. They start with the day of the week, and then they follow up with the topic.
There are generalized options, and there are specific options as well. The great news is that almost every brand can participate in these, and there are a lot of niche topics out there that you can cover.
Whether it is Taco Tuesday, or Throwback Thursday, there are many different options that you are going to be able to use to optimize your brand.
Use a Hashtag Generator
You might be surprised to learn that trending hashtags are actually one of the more difficult categories to post, because it involves keeping a finger on the pulse of trending hashtags, and knowing how to apply them to your specific brand.
A lot of the time, trends can move extremely quickly, so you’ve got to get on board with them at the very beginning, when they are just collecting speed, and ride the wave until they die.
This does involve spending a lot more time than you might have on Instagram, so you might want to think twice about using this approach when it comes to your hashtags. However, in some circumstances, and with some brands, this can be really helpful.
Commentary or ironic hashtags can take a little bit more humor and a lot of the time, as a result aren’t used by brands.
They are usually associated with the caption, and they are usually associated with the caption at the end of it. They usually aren’t used to promote anything.
A lot of the time, they are sarcastic, which means that they aren’t the most useful hashtags to use if you are brand, but if your brand voice is tinged with humor, then they could end up being relevant.
As you can see, there’s a lot to be said about using hashtags on Instagram, and there are many different techniques, benefits, and types of hashtags that you can get more involved with.
The thing about hashtags on Instagram is that they have the following benefits: increased brand exposure, and increased engagement. You also have the ability to analyze your competitors or using a hashtag generator, and to see what hashtags are working for them, and which ones aren’t.
Before you jump into your hashtag strategy, it’s highly recommended that you understand the different kinds of hashtags that are out there, and some of the best approaches to using hashtags.
The more experienced you are with your hashtag strategy, the better you’re going to do with it. Also, don’t forget to switch it up from time to time, so that you can keep things interesting, keep your target audience engaged, and optimize your profile for success. Good luck!
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