The advertising technology industry has undergone a drastic evolution in recent years, and the trends for 2023 have been predicted to be equally promising. One trend of particular significance is the growing importance of video content in reaching audiences, and the power of visual storytelling in brand awareness and social impact.
The use of video content in advertising campaigns has become an increasingly vital part of the modern adtech industry. A study has found that viewers are likely to retain 95% of the information they receive through video, in contrast to the 10% comprehension rate via text. This highlights the importance of video ads, as it is more likely to be remembered by viewers, ultimately leading to increased sales and brand longevity.
Adtech startups play an integral role by providing innovative solutions that contribute to the growth and development of the industry. They not only offer novel methods of advertising and audience engagement, but they also challenge the status quo and stimulate established players to adapt and innovate. The competition generated by these startups is beneficial for both brands and consumers, as it leads to the creation of superior products and services, an increased number of options, and a reduction in costs. Truvid, an Israel-based video-exchange technology company, spearheads 2023’s adtech arena with innovative and unmatched video experiences.
Empowering Publishers, Advertisers, and Content Owners
Truvid is a technology-driven platform that helps Publishers monetize their video content. It offers a range of solutions including high-end video technology options, a content powerhouse, modular video units, and AI content creation. These tools are used by hundreds of digital publishers around the world, reaching over 500 million unique users.
The platform also provides a curated video library with over 1 million pieces of curated video content across a variety of verticals and languages, including business, news, entertainment, sports, and more. Truvid is committed to providing a safe, trustworthy, and high-quality ad experience for users and holds itself to the highest standards in the online advertising technology industry.
Content owners can benefit from a streamlined management system with simplified controls and automated uploading and management processes. Using Truvid’s technology allows for quick onboarding and immediate revenue generation from the first view of content. The company’s platform offers both private deals and public exposure, as well as instant connectivity to the trading environment and monitoring and insights into distribution and consumption.
Moreover, Truvid’s media verification process uses a combination of proprietary technology and industry-leading solutions to ensure real-time, airtight quality assurance results. Truvid filters every impression to allow only high-quality human traffic through, by blocking bots, viruses, tunneled traffic, blacklisted IPs, and suspicious behavior and cross-referencing multiple device connections.
Ad Serving Capabilities
Truvid’s Ad Serving capabilities rely on a robust infrastructure and big data machine learning optimization to provide an efficient and effective yield management solution. What’s more, they are compliant with all major market standards and up-to-date with the latest recommendations from industry organizations such as IAB, MRC, and the Better Ad Coalition.
The platform supports all major industry protocols and is transparent in iFrame and AMP. It also offers a variety of demand integrations, from tags to header bidding, and instant connectivity to a live demand marketplace. This allows for maximum monetization opportunities and a more efficient and streamlined ad management process.
2023’s hyper-digital era stirs an abundance of complexities in the adtech space, including evolving consumer behavior, emerging trends, and a strong emphasis on video content consumption. Truvid serves as a key driver in revolutionizing the industry with game-changing video experiences for all marketplaces.
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