How to improve your Instagram business page

When businesses first started developing their social media profiles, Facebook was the main priority. Over time, becoming active and more social media platforms has become essential for all business owners.

Of the most important social media platforms to have a presence on is Instagram. Not only is Instagram a great way to show off your company from a visual point of view but it is also the place where you are going to be able to grow your customer base at an expediential rate.

If you are currently building your Instagram business page or simply looking to improve and refresh your existing one, then here are four top tips on how to get it looking as optimal as possible.

How to improve your Instagram business page – Four tips

Nail your bio

For anyone that lands on your Instagram page, your bio is going to be the first thing that they see. For 99% of Instagram users, it is also going to be the ONLY thing they see before deciding whether a scroll through your page is worthwhile. That’s right, the majority of people won’t even consider your business if you don’t hook them with your bio.

Perfecting your bio is an art. You need to make sure it isn’t long-winded and waffly but you also don’t want to be vague. Make sure to give a quick description of what your company does and its values. Write in the tone that you want to reflect your brand’s personality and include contact info.

Perhaps most importantly, include a link! Instagram isn’t very link-friendly and the only place on your page where you will be able to include a link is your bio. Therefore, insert a link to your website as a minimum and then add to it as and when you want to send your customers somewhere specific.

Be consistent

Be consistent in two ways. Firstly, be consistent in how you want to portray your brand visually. Don’t chop and change styles as it is only going to confuse your audience. Secondly, be consistent with how regularly you are posting content on to Instagram.

Not only is this important for retaining existing followers but it is absolutely paramount to bringing new followers on board due to Instagram’s algorithm. The more your post, the more Instagram’s algorithm will learn about your company and what types of people would be interested in your services.

Then, your business page will start to appear in people’s ‘discover’ section and more often than not you will be appearing to people who will genuinely have an interest in what you are trying to achieve.

Use hashtags

When Instagram was launched all those years ago, it was built around the concept of hashtags. If you don’t know, then hashtags are basically themes. For example, if you are posting about a brand new video game you have designed then within the caption you would include hashtags such as #gaming and #videogames.

Despite going through countless changes over the years, one thing has stayed consistent on Instagram and that is the importance of hashtags. Research indicates that posts with at least ELEVEN hashtags get the most engagement so this isn’t a trick that is dying out.

Take some time to research the types of hashtags that your audience is using on Instagram and then build your content strategy around these hashtags. And whatever you do, don’t forget to include them on each and every post!

Make the most of all the features

Instagram isn’t just about posting a nice picture on the grid, captioning it, posting it, and then going about your day while customers flock to your page to engage with your business. There are plenty of features within Instagram that can and should be taken advantage of to make your page more attractive to potential customers and followers.

One of the best features on Instagram is the Stories section. This is where you can upload temporary images/videos to your page that expire after a set period of time. For posts that aren’t worthy of the grid, use the stories section.

Additionally, engage with the Reels section on Instagram. This is effectively Instagram’s version of Tik Tok where short-form, engaging videos should be posted.