How to Plan an App Update with a Business Model Canvas

The world of technology is constantly evolving, and keeping up with the latest trends and features is crucial for success in the app market. Updating your app is an important step in maintaining its relevance, improving user experience, and staying ahead of the competition. However, updating an app can be a complex process, and it is important to plan carefully to ensure a smooth and successful release. In this blog, we will explore how to plan an app update using the business model canvas. Try our free template!

Key Elements of Business Model Canvas that helps in updating your Mobile Game

Customer Segments

The first step in updating your mobile game is to understand your target audience. Who are the players that you want to engage and retain with your updates? Knowing your customer segments is crucial to ensuring that your updates are relevant and appealing to your target audience.

By using the business model canvas to map out your customer segments, you can better understand their needs, preferences, and behavior. This information can then be used to inform the design of your updates, and ensure that they are tailored to meet the needs and expectations of your target audience.

Value Proposition

The next step is to define the value proposition of your game. What sets your game apart from others in the market? What value does it offer to your customers? Updating your game should be aligned with your overall value proposition, and should enhance the value that you offer to your customers.

By using the business model canvas to clarify your value proposition, you can ensure that your updates are consistent with the overall experience and value that you offer to your customers. This will help you to retain existing players and attract new ones.

In the context of an app update, the value proposition should be a central focus, and it should drive the entire planning process. To plan an app update effectively, it is essential to ask the following questions:

• Does the app still provide a unique and valuable solution to the target customers?
• Are there any changes in customer needs that the app should address?
• Is there a need to introduce new features or capabilities to maintain or improve the value proposition of the app?

By answering these questions, you can assess the current state of the value proposition and determine if any changes are necessary to maintain or improve the value proposition of the app.

In addition, the business model canvas can help you identify potential areas of improvement in the value proposition. For example, you can assess the customer segments and the channels used to reach them. If the channels used to reach the customers are no longer effective, or if there is a new customer segment that the app could target, you can consider updating the value proposition to address these changes.

Channels

Once you have identified your customer segments and value proposition, it’s time to consider how you will reach and engage your target audience. What channels will you use to promote your updates and communicate with your players?

By using the business model canvas to map out your channels, you can ensure that you are using the most effective and efficient methods to reach and engage your target audience. This could include in-game messaging, email, social media, or other marketing channels.

Customer Relationships

Building and maintaining strong customer relationships is essential for the success of any mobile game. Updating your game is an opportunity to enhance the relationships that you have with your players and to create new ones.

By using the business model canvas to define your customer relationships, you can ensure that your updates are aligned with your overall strategy for engaging and retaining your players. This could include offering new features, in-game events, or other activities that encourage players to engage with your game.

Revenue Streams

Updating your mobile game is also an opportunity to maximize monetization. However, it’s important to ensure that your updates are aligned with your overall revenue strategy.

By using the business model canvas to map out your revenue streams, you can ensure that your updates are designed to maximize the monetization potential of your game. This could include introducing new in-game purchases, subscription options, or other monetization strategies that are consistent with your overall business model.

Key Resources:

To successfully update your mobile game and improve the user experience, you will need access to certain key resources. This could be in the form of skilled developers, advanced technology, or marketing resources. The Business Model Canvas requires you to identify the key resources that you need to successfully update and improve your mobile game.

Key Partners

Finally, you may want to consider partnering with other companies or individuals in order to update your mobile game effectively. This could be in the form of partnerships with other game developers, marketing companies, or technology providers. The Business Model Canvas requires you to identify any key partners that you need to successfully update and improve your mobile game.

Conclusion

Updating your mobile game can be a complex process, but by using the Business Model Canvas, you can break it down into manageable steps. By understanding your target audience, creating a value proposition, identifying channels, building customer relationships, generating revenue, accessing key resources, and forming key partnerships, you can successfully update your mobile game and improve the user experience.