How to Segment Your Feed by Profit Margin, Stock Levels, or Seasonality

When you are distributing your products across different channels, targeting your product management tactics is key. Work smarter, not harder, thanks to playing by the rules of the segmentation game. It will help you reach broader audiences and make your selling more strategic and effective. There are three criteria to rely on — profit margin, stock levels, and seasonality.

Why Feed Segmentation Is Important?

Don’t skip this process and ensure your feed is properly segmented. Here are a few reasons to prioritise such changes in your feed management strategy:

• promotes faster A/B testing and scaling;
• allows for channel-specific optimisations;
• better ad relevance scores with reduced CPCs through tailored feeds;
• custom pricing strategies across marketplaces;
• adapts to seasonal fluctuations on popular products and customers’ behaviour shifts;
• maximises ROI on high-margin products in your store, and more.

Segmenting Product Feeds by Profit Margin

Back the right items with your strategy, orchestrating precise ad spend behind the scenes for maximum product visibility. Cater to your buyers’ needs in this case, and start gaining more profits along with high sales. Such tactics are advantageous for several reasons:

• This practice comes in handy to elevate your Return on Ad Spend, which improves the true ROI in the long run.
• It lets you experiment with your selling strategies. You can introduce new or cheaper options with reduced risks since you won’t lose the momentum with your attention to premium segments within your store.
• You choose an optimal promotional pace and avoid overspending on low-margin SKUs.

Adjusting Feeds Based on Stock Availability

Ensure your marketing efforts are spot on and don’t focus on popular items that are almost out of stock. Improve your inventory management while taking control of how you structure your store’s feed. This approach to segmenting your products leads to efficient marketing campaigns and happy customers:

• Let automation assist you, preventing the risk of breaking trust of your customers and wasting your ad spend on out-of-stock-goodies.
• Maintain the right relevance of your catalogue.
• It helps you preserve your peace of mind and confidence, especially when it comes to managing an increased seasonal demand on certain products.

Using Seasonality to Influence Product Feed Strategy

Such tactics pay off as they improve your store’s conversion rates and align your selection of best-selling items with buyer intent. That’s when automated feeds are especially powerful — don’t overlook the influence of dynamic feed adjustments on your sales. Last but not least, it is an advantageous approach if you want to reach maximum exposure and leverage trends.

Tips for Combining Multiple Segmentation Changes

Use custom tags and labels to streamline these modifications. While they can provide you with a sharper and more logical feed, the lack of a central idea behind the scenes might ruin your overall efficiency. Automate, test, and scale wisely, considering the target marketplace’s requirements. Feel free to use professional feed management tools to optimise your work. Thanks to tools like Mulwi, you can create Shopify Product Feeds and customise your presence across multiple marketplaces with ease.