Trying to boost print-on-demand sales but finding social media to be a challenge? Utilize this manual to your advantage. It has looked at the social media campaigns of some well-known companies to see what strategies they employed. It has also predicted the end result for print-on-demand to help you with the strategy’s implementation in your company.
Use a Content Scheduling Website for Planning and Timely Delivery
You can use scheduling websites like Buffer and Hootsuite to plan and deliver content on multiple social media platforms such as Facebook, Instagram, and Twitter. Oreo’s marketing team proved the efficiency of having ready content that could ride on the trend of real-time events during the infamous 2013 Super Bowl.
The team tweeted out during a half-hour blackout, with the tweet ending with over 15,000 retweets. This created massive brand awareness considering the number of Twitter users it reached. This strategy can be effective in your print-on-demand business.
To use it, you will schedule regular, relevant posts promoting your print-on-demand products on social media. Doing so will help keep your brand in your target customer’s minds. Content scheduling websites will also help you execute a consistent social media marketing strategy.
Publish Content that Resonates with Your Target Audience
Dove uses this strategy well, as seen in its Real Beauty Sketches campaign. The marketing team knows the target audience (women) and their pain points, hence creating content that makes them feel good about themselves and confident. In the campaign mentioned above, Dove drove over 800 million social media impressions when women used #SpeakBeautiful more than 168,000 times.
You can use this strategy to gain more sales with print-on-demand by understanding your target audience and publishing content aligning with their interest. Your brand will achieve this success through increased visibility, trust, and loyalty. In addition, understanding your target audience and creating relatable content helps with targeted advertising on social media which is effective.
Use Promotions and Giveaways
Reputable brands such as H&M, Nike, and Starbucks are renowned for using promotions and giveaways on social media. For example, giving exclusive merchandise or gifting lucky winners. The impact of Starbucks’ promotion of the limited edition Unicorn Frappuccino lasted longer and got linked to more than 150,000 images on Instagram.
You can execute the same strategy in your print-on-demand business by running contests on Instagram. Fans who enter can win a product from your brand. Discounts and special offers on limited editions across different platforms can also be a success. However, you must have a well-defined target and clear call-to-action to increase sales.
Express Your Brand’s Stand for Social Phenomena
Your brand expressing its stance on controversial social phenomena such as LGBTQ+, equality of sexes, and gender diversity can help it gain more sales if correctly done. This can happen throughout the year to avoid your brand being labeled a ‘rainbow-washing brand.’ It’d be best to show a genuine commitment to inclusions.
In doing so, you will attract new customers with similar values, build trust and loyalty besides enhancing your brand’s reputation. Expressing your brand’s stance will also encourage engagement, creating a sense of community among your target audience, which drives sales.
Share Quality User-Generated Content
Apple leveraged this social media marketing strategy in their #ShotoniPhone campaign. This campaign encouraged users to explore their photography skills and also highlighted one of the best features of an iPhone – its camera. User-generated content can work on your print-on-demand business by showing your product in a real-life setting.
To do so, you can run contests where customers submit pictures of your brand’s products, then share them on your social platforms. You could also reward the most liked photo. Such a strategy will increase engagement, encouraging more customers to share their pictures. Customer spotlight posts featuring customers who have shared photos of your brand’s product can also work by building trust and credibility. This eventually leads to more sales.
Partner with Micro-Influencers
Micro-influencers are individuals or groups with 10,000 to 50,000 followers on social media. These types of influencers are niche specific and have a lot of influence over specific demographic groups. This feature gives them higher engagement rates, and followers trust their recommendations, reasons why partnering with the ones in the print-on-demand niche would be best.
These influencers can boost sales in your print-on-demand business thanks to their higher level of authenticity, which establishes trust with the target customers. In addition, their reviews on your product are more of a recommendation to their followers, which can lead to more sales. Better yet, micro-influencers charge less compared to macro-influencers.
Use Relevant Hashtags
Renowned brands like Nike and McDonald’s use hashtags such as #JustDoIt and #McDstories to promote their products and create brand awareness. Your brand can also do so to gain more sales. Common hashtags you can use include the brand-specific, which your customers can use when posting your brand’s product. Product-specific hashtags, which increase visibility, also improve sales by helping your target customers to find the specific product easily.
You can also use trending hashtags in the print-on-demand niche to increase your product’s visibility. Creating hashtag campaigns can also be effective as it turns your customers into your brand’s ambassadors. It encourages them to post about your products using specific hashtags.
Incorporate Short Videos into Your Strategy
Short videos are increasingly becoming popular in social media marketing, and you can use them in your marketing strategy to gain sales. Product demos help the target audience understand the story behind the product. You can also use customer testimonials or short and impactful videos. Animated videos explaining your products are another effective way of using this method on social media.
With short videos, your brand can easily target the vast user base of popular platforms like TikTok, Facebook, Instagram, and YouTube. As a result, it will get increased engagement and higher retention which can help gain more sales.
The high demand for print-on-demand products has led to an influx of suppliers and price competition. In addition, online marketplaces also provide fierce competition with solid visibility. However, you can stand out and gain more sales with a better social media marketing strategy.
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