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It is a challenge in 2023 for writers to keep up with the demands

purity muriuki



modern technologies, marketing, business analyst

It is a challenge in 2023 for writers to keep up with the demands for curriculum writing for high school and college students. In fact, many writers are searching for a business plan template for startup usage prior to kickstarting their own companies. The global pandemic taught us all that curriculum and teaching can be delivered in several formats and, as a result, what was a sparse format of online teaching became a favorite format within months of the start of the country’s lockdown. Let’s examine the business plan for your curriculum writing company: 


  1. Develop a Compelling Business Plan

Why does your plan need to be compelling? Simply because the costs associated with starting a curriculum writing company can be high and you may need to present your plan to investors or lenders for funding. Also, a compelling business plan is one that invites interest and collaboration, which are two important elements in the educational industry. Within the business plan, there are several components that specify details of your business, such as your objective and goals, research of potential clients and competitors, marketing strategies, financial plan and forecast, and operations plan for running the company. These components will act as a roadmap for your business, creating a cohesive message for all who read the plan. 


  1. Research Potential Clients 

There are two avenues to secure clients: first, via a high school or university request, or, second, as a curriculum writer for individual clients who may be parents or students themselves. Both models are workable; however, one is business-to-business (B2B) and the other is business-to-consumer (B2C); this creates different frameworks within which your company may operate. 


  1. Research Potential Competitors 

Numerous “package” curriculums are available; however, the best are those that are developed specifically for one student or to follow one curriculum, such as a microbiology course. Packages contain, for example, ten classes, or one semester of weekly assignments and projects. Competitors may be found in both examples and, depending on the structure of your business, you’ll want to research how the competitors operate. What are the fee schedules? How many students are involved? What curriculums are being created and for how many students at a time? Are projects included in the curriculum? Such questions help define the competitors in juxtaposition to your company and help you resist any attempts to overwhelm your startup.  


  1. Market Your Curriculum Writing Company

There are multiple avenues for marketing your writing company; however, the best will be found in educator portals and other online means of advertising or marketing. Outside of online sources, you’ll want to check with local universities or school districts to determine what type of curriculum is being sought. Market your curriculum writing company by focusing on speed and accuracy. Also, expand on the fact that your writers (or you, personally) have advanced knowledge of Blackboard or Canvas programs for teachers and students. Knowing these structures will help detail the depth of your knowledge for potential clients. 


  1. Prepare a Financial Plan and Forecast

A financial snapshot and forecast are essential in your business plan; include an income and expense report, balance sheet, future income statement against expenses, and list any liabilities coming into the business, as well. List equipment needed, such as computers, software, furnishings, and supplies. Provide details that indicate to investors or lenders that you are very knowledgeable about both your business and your financial picture. 


When your business plan is complete, you may use it as a presentation to interested investors or lenders for funding your startup. Consider offers carefully, as some will be more advantageous than others.


  1. Hire Team Members

To create the best situation for scaling your company, hire experienced curriculum writers and add administrative support as needed. Onboard each new employee and train everyone in roles and responsibilities. Communicate your expectations and freely accept suggestions for improvements from your team members. Build a reliable software system of curriculum spreadsheets to ensure all projects are completed thoroughly and on time. 

After the completion of each section of the business plan, your curriculum writing company will be well-positioned to start accepting clients and private customers. The curriculum writing industry is growing quickly and, with careful efforts and attention to detail, your curriculum writing company will grow as exponentially as the industry. We wish you every success! 


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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