Preparing for Holiday Mailers for Your Small Business

Your brain may be completely focused on Christmas, because it is one of the biggest months in terms of customer sales.

However, there are tons of holidays throughout the year that you can take advantage of in order to keep your business in the minds of your customers. Clients love to be remembered, so why not pause a few times during the year to help you recruit and retain your customer base.

Prepare Ahead of Time

Before you begin sending holiday incentives, you’ll need to be prepared ahead of time. The week before Christmas is not the time to prepare for your holiday correspondence. Be sure you have 5 x 7 envelopes by Envelope Superstore, as well as thank you notes or paper with your logo on it, special pens with different colors to represent different holidays, and logo stickers. That way, when you’re ready to reach out to your customers, you’ll have everything you need to accomplish this goal.

Think About Your Important Sales Periods

Every business has a busy season, and a season where you may not be as busy. For example, florists are extremely busy at Valentine’s Day and Mother’s Day and less busy in the early spring and the fall. You can target your mailers for both the busy times and the slow times. A florist would want to emphasize correspondence during February and May, but they might also want to run a special and create a mailer for Thanksgiving and Easter as well.

If you are targeting a mailer for the busy season, you can add a card for a special customer appreciation discount. You can target your packaging of appreciation gifts and mailers for times when you are not as busy. For example, if the summer season is not as busy for you, you might want to send your frequent customers a water bottle with your logo on it and a card with a customers only discount.

What Kinds of Holidays Should I Think About Mailers For?

The holidays you decide to focus on depends in large part on the business you’re in. You also need to consider your client base, and the holidays they celebrate. Here are some examples. If your business is housed in Louisiana, or you have a percentage of your client base that is in Louisiana, you need to be sure and send out holiday greetings during the Mardi Gras season. Mardi Gras is celebrated in Louisiana and parts of Alabama for 40 days between Epiphany and the beginning of Lent. There are parades, special food, and tons of parties. You can celebrate the season by using yellow, purple or green bordered stationery, and adding a fun mask to your packaging.

If your clients are Jewish, you will want to be sure and recognize major Jewish holidays, such as Rosh Hashanah and Yom Kippur. Hanukkah is a great time to remember your Jewish clients, even though it is not a major holiday. You can dress up a customer appreciation package in blue and silver paper, and include a discount code with an 8, since there are eight days of Hanukkah.

Don’t Forget Holidays that Are Industry Specific

While many businesses recognize holidays throughout the year, it doesn’t hurt to look for other holidays you can connect with customers. Nearly every day of the year has a fun event attached to it, and you can use those holidays to advertise your business. For example, June 4th is National Donut Day. Many bakeries and donut shops celebrate this day with logo-themed giveaways and small donut gifts, along with discounts. No matter what kind of business you are in, there is a holiday you can use to your advantage.

If there isn’t a day that specifically celebrates your business, you may be able to find a day that celebrates professionals in your business. For example, June 12th is National Automotive Professionals Day, which means you could use that day if you are in the automotive business to recognize your employees and celebrate your customers as well. If all else fails, there are holidays that celebrate bosses and employees that aren’t industry specific. If you are a graphic designer, you may want to use National Bosses Day as a way to correspond with the purchasing managers in the companies you do business with.

Life has been difficult the past couple of years, and your clients may be feeling underappreciated. Why not find ways to celebrate those clients during times of the year when they aren’t expecting it? Everyone sends out mailers during the Christmas holiday season, but why not send your customers a cute mailer for April Fool’s Day, or for Arbor Day? By thinking about your clients and planning ahead, you will be able to keep your logo and business in the minds of your clients throughout the year.