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Should Your Startup Offer Health Insurance? (And How to Go About It)

jean pierre fumey



health insurance startup

When a business is just starting, providing employees with all competitive benefits can be difficult. However, companies of all shapes and sizes need to prioritize employee benefits programs.

It is a sure way to attract the right people and retain them. This, however, is a lot easier said than done. Things have changed, and even though there is plenty of competition, startups may not afford to worry too much about employee benefits.

Understanding Health Insurance

A health insurance plan gives you some sense of financial stability during medical emergencies. It makes it possible to maintain good health at a time when the costs of healthcare keep going up.

You can receive treatment without having to shell out part of your savings. When companies offer health insurance, they give their employees a chance to work without worrying about the costs of medical treatment. With PolicyScout, your startup can identify the most appropriate health insurance for its needs.

Healthcare Trends

The cost of healthcare seems to be on a constant rise. Unfortunately, many workers have a hard time keeping up with it. Even companies that have been offering healthcare benefits for a long time seem to be cutting back.

They cover lower percentages of the medical costs and give family members of their employees less coverage than they once did.

Individual health insurance plans seem to be getting more popular. They are easy to source, and employees are no longer relying on their employers for affordable healthcare. Therefore, companies feel less obligated to offer health insurance.

Modern employees have become very mobile. They keep switching between employers, and the thought of reapplying for health insurance every few years isn’t appealing. ‘Portable’ health insurance plans have become more popular.

How Are Startups Responding to These Trends?

Most startups do not offer healthcare benefits because they cannot afford them. However, bigger companies with more employees are happy to offer the benefits as they have bigger budgets.

This, therefore, means that startups should only offer health insurance if they can. They shouldn’t feel pressured to do what bigger businesses are doing. As their profits and revenues grow, however, they can get on the bandwagon.

Alternatively, they can choose to cover about 50 percent of their employees’ healthcare plans. The coverage for employees’ family members can be lower. This way, you keep your employees happy without straining your business. Employees place a lot of value on health insurance. If you don’t offer it, you may have a hard time attracting and retaining top talent.

Why Startups Need to Offer Health Insurance

First, group plans may be a great way to save money. The premiums are generally lower than in individual plans. These plans come with tax incentives as well. Your business can deduct premium costs from business taxes. In some instances, your business may be eligible for a tax credit.

Offering health insurance will help your company attract and retain top talent. While there are many benefits that you could offer to attract employees, health insurance stands out. It sets you apart from competitors. It may be a small price to pay in exchange for keeping your best employees.

It could help promote a healthy company culture as well. It reinforces the fact that caring for one’s health is essential. In the end, you’ll have healthier employees with fewer absences and sick days. Healthy employees are happier and more productive. They are likely to feel content with their jobs.

In conclusion, new entrepreneurs have a lot to think about. Offering employee benefits is one of the most challenging ones. If you can, consider offering health insurance. It is one of the surest ways to keep your employees happy.




Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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