Most Startups Don’t Have a Website
According to Target Trend, only around 64% of small and medium-sized enterprises (SMEs) own a website. Of those without a website, 31% of them depend on social media.
- 26% of SMEs without a website consider that their customers are not online while 25% lack the technical capacity to have a website.
The Most Effective Online Marketing Strategy
92% of startup founders believe that having a working website is one of the most effective online marketing strategies. This includes applying search engine optimization (SEO) techniques to the website.
Startup statistics show that six out of ten consumers expect brands to have online content about their business. Customers are likely to do business with companies that have websites. Therefore, the importance of a website must never be underestimated at any moment in time.
Having a Website Should Be at The Core of a Startup’s Marketing Strategy
A startup that doesn’t have a website is setting itself up for failure. The first thing that startup founders should do is make plans to have a website. The startup world is competitive, and to gain a competitive advantage, it is essential to have a functional website.
Startups without a website are missing out big time. There are missing out on millions of potential customers who spend a lot of time online.
- Creating and maintaining a website can look intimidating. However, that should not be the case. It is easy to own a website without spending much.
Benefits of a Website to Startups
Having a startup website is as vital as having an office or a shopfront. Why make customers struggle to find you when they can find you online? If you are a startup owner, there are benefits to having a website.
An ambitious business owner should strive for market expansion. It is only by expanding the market that it will be possible to maximize sales. With a website, it will be possible to break through geographical barriers. It will enable you to sell all over the world.
People from all over the world will be able to find your company online; the internet makes it possible to trace your business online.
You can use a website to sell products directly to customers. This can remove the need for a physical store which leads to the elimination of large operating costs including rent, salaries, and utilities. By eliminating these expenses, your prices will reduce which will give your company a competitive advantage.
A website will help a startup with advertising. It will be the center of all online advertising activities. A good website will build awareness for your brand. By using techniques like search engine optimization (SEO) and online advertising, visitors will come to a website and see what is offered.
Social Media Statistics & Facts for Startups
According to Make Money, 51% of SMEs use social media marketing to grow their business. Billions of users spend a good part of their day on social media; this presents a serious marketing opportunity that you should take advantage of.
With social media marketing, you use social platforms like Twitter, Facebook, and Instagram, to build your brand and sell your products. If you are launching a new product, you can announce it on social media. You should grow your following; you can do so using different strategies.
Interacting on social media will grow the popularity of your brand. You need to interact with customers through comments. Answering the questions and concerns of customers facilitates engagement.
- Your social media pages should also have engaging content that showcases the values of your brand. You need to regularly update your status with engaging posts.
What Should Be Your Goals For Social Media Marketing?
According to Target Trend, the most common social marketing goals are building brand awareness (57%) and increasing sales (41%). In 2022, these goals are still relevant for startups. When looking to grow your business, it is recommended to undertake a SWOT analysis.
Building Brand Awareness
A good brand name is the most important asset that a company can have. Building your brand is simply getting your name out there. To build a lasting and authentic brand, it is important to avoid only posting promotional messages. You should focus on posting content that emphasizes your brand’s personality and values.
Generating Leads & Sales
Social media gives you a platform to increase leads and sales. You can do so by alerting customers about new promos and products. You should also integrate your product catalog into your social media profiles. Another sales strategy is to run exclusive deals for your followers.
Marketing is a challenge for most startups yet it is essential for the success of a business. Before undertaking any marketing activity, a website is needed. Social media marketing is essential for startups.
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