Connect with us


The benefits of offering customer discounts

jean pierre fumey



customer discounts

There are many reasons why customers decide to purchase something, and saving money is one of them. The importance of saving is the reason why many businesses offer discount coupons. Several studies indicate that many customers tend to spend more money when using a discount coupon.

No doubt, discount coupons are good for e-commerce because they motivate customers to purchase items. Many e-commerce retailers are now offering digital coupons to improve their sales. After all, discounts can be something that everyone may want to use, especially when they decide to purchase an item. This page explains the benefits of offering customer discounts.

Understanding discounts

Remember that retailers usually offer discounts at with the principle of urgency in mind. This is because these discounts are offered for a specific period. It means that customers can fail to save some cash if they avoid purchasing the product now. As you can see, there is always urgency involved. Therefore, discounts work because customers don’t want to miss out on great deals.

Keep in mind that there are several ways you can offer your customers discounts. You can choose to give customers free items if they purchase specific amounts of products. Besides this, you can also give them a percentage off, free shipping, a fixed price, and many more. Also, you can even offer them another discount besides the other discount.

You should remember that you can find some discounts that usually perform better than others. For example, some customers like to have fifty percent more of the same item than save thirty percent on the price, though it implies the same thing. Aside from this, you can also find some customers who prefer to get a twenty percent discount on top of a fifteen percent discount rather than a single thirty-five percent discount. As you can see, this is also the exact same discount.

Benefits of discounts

As explained earlier, discounts can benefit both customers and businesses. However, it’s important to make sure that you avoid overusing discounts, especially when it comes to businesses. There is always a risk for businesses that tend to offer back-to-back discounts.

You should take note that some customers can get used to paying discounted prices for the prices in your store. This is the reason why it’s not a good idea to use discounts regularly. In other words, you should avoid giving discounts too often or too regularly. This is especially true if you offer just a couple of products or a single service. When you do this, these discounts can affect your overall sales, so it’s crucial to consider why it’s necessary to give discounts.

That said, discounts have several benefits including attracting new customers to buy your products or services. Therefore, it makes sense to offer discounts if you want to attract and have new customers. Remember that new customers can bring new opportunities for selling your items, meaning they can improve your bottom line over time. Above all, you can also use discounts to appreciate your current customers.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top of the month

Copyright © 2023 STARTUP INFO - Privacy Policy - Terms and Conditions - Sitemap - Advisor


We are a global Innovative startup's magazine & competitions host. 12,000+ startups from 58 countries already took part in our competitions. STARTUP.INFO is the first collaborative magazine (write for us or submit a guest post) dedicated to the promotion of startups with more than 400 000+ unique visitors per month. Our objective : Make startup companies known to the global business ecosystem, journalists, investors and early adopters. Thousands of startups already were funded after pitching on

Get in touch : Email : contact(a) - Phone: +33 7 69 49 25 08 - Address : 2 rue de la bourse 75002 Paris, France