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The Importance of Modern Technology in Business

jean pierre fumey



The Importance of Modern Technology in Business

Without modern technology such as the internet and phone, businesses simply stop. They rely on technology to communicate, market their business, do market research, and secure financial data, just to name a few.

Technological tools have been developed to help businesses work more efficiently thereby increasing their productivity. Read the entire article to learn how your business can benefit from technology.

Protects your Business Finances

Technology has played a big role in improving the security of a business. It keeps a business safe from hackers who take advantage of security blind spots.

As a business owner, it is extremely important to safeguard your data in order for it to grow. It is also crucial to guard your relationship with creditors, banks, and suppliers.

These are the tools to use to protect your business finances.

Antivirus for Business

Get malware protection, web shield, network firewall, and email protection when you install the best antivirus for your business. It is able to detect and remove malware that is used by cybercriminals to steal business and financial information.

A Credit Monitoring Service

This is another technological solution that you can take advantage of to protect your business finances. Unfortunately, identity theft is common where hackers steal business information to either take loans or apply for credit cards in your business name.

Do not be a victim of cybercriminals. A credit monitoring service will alert you when there is suspicious activity in your account. Some even scan the dark web for your personal information and alerts you if it is on sale.

It will keep an eye on your finances at all times.

Increased Productivity and Efficiency

Small businesses can compete with big businesses by working smarter with technology. By choosing the right technology tools, they will be able to work more efficiently thus increasing their productivity.

With tools like Quickbooks, processes like bookkeeping are automated saving you time which you can use to gain more sales for your business.

Companies can also use project management solutions such as Basecamp and Teamwork to manage their employees, projects, to track the progress of projects, and to assign tasks thereby increasing their productivity.

Features of Basecamp that you will love for your Business

  • You can create to-do lists for your employees. With these lists, it is easy to assign tasks, and set deadlines. Employees can comment directly on lists and tasks
  • It comes with message boards where you can keep all conversations. These messages can be shared by everyone added to the board.
  • Can manage your projects easily with Basecamp.

Technology Simplifies Communication

Communication is essential in the business world. By use of phones, emails, Skype conference calls, Zoom and cloud systems, employees are able to communicate effectively with clients, even across great distances.

It enhances opportunities for marketing communication. Also, use tools, such as WhatsApp, apps, Facetime to provide efficient customer service for your clients. You can send emails to your clients explaining your products and services.

To communicate to your employees, take advantage of IM services; assign tasks, explain a process, or even dissolve prejudices.  Also, employees don’t have to return to offices in order to take calls; they can get alerts for their next appointments.

Facilitate Inventory Management

Technology has reduced a lot of manual work involved in inventory management hence saving you time. This is the main reason why many businesses have invested a lot in stock management tools because they automate the whole process of ordering stock, sorting and storing on shelves.

Useful features that come with inventory management tools include the following;

  • It provides a platform where you can see and monitor your existing stock. You will also be able to view product history, stock level and expiring stock.
  • It comes with a scanner to read the barcode of items thus eliminating data entry errors
  • They give alerts and notifications if there is understocking so you can place orders

Improve their Marketing Strategies

Technology helps businesses to prosper by attracting new clients through marketing. More clients translate to more sales and profit for your business. It’s the only marketing that takes a brand to the next level.

Build a Website

Building a website for your business will definitely increase leads and sales. Most people research a product online before making a purchase. It is therefore important that your site have good content about the products or services you offer so as to have a good flow of traffic.

Use of Social Media

As a modern-day business owner, you should incorporate social media in your marketing strategies. More people are using social media to search for products and businesses making it a great platform for businesses.

With more than 2 billion users on Twitter, Facebook, Linkedin, Quora and Youtube; your clients are already there. Use social media to create great and engaging posts that can be shared by your followers.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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