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The importance of placing real estate signs when selling or renting a property

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des panneaux immobiliers

When you think about putting up the “for sale” or “for rent” real estate signs, doesn’t it occur to you that you are dealing with a very interesting sales strategy?

It’s very common to see people, both families and singles, searching for homes on sale in prime areas. These are the potential customers who are likely to be interested in what you are selling, so these are a very attractive sign.

In the age of new technologies, the vast majority of you have decided to put aside real estate signs and focus solely on promoting yourself on the internet. However, the combination of “physical posters” with the means provided by the network can help you build a great strategy.

Great sales tool

Placing a good and attractive real estate sign will help you drive more visits to the property. A for sale real estate sign gives additional details about your property and includes several pictures, hence, increasing the likelihood of selling or someone renting it.

Reduced sales time

Real estate studies show that a property with a sign, or marketed by a real estate agent has a higher chance of being sold. This reduces the amount of time it would take to find a buyer or renter under normal circumstances.

They help to increase awareness about the sale of the property

It is also considered a powerful dissemination tool. For example, suppose you know a friend who is looking for a house in a certain neighborhood, and you pass by a real estate agency and see a poster of a house that could correspond to their criteria. You will definitely tell your friend and by a word of mouth you will have helped to sell this property…and all of this would not have been possible without real estate signs.

The importance of limiting the amount of time that property sign will be in place

If the real estate signs have been in place for a long time, it is possible that the property is not at market price and the cost is considered unrealistic. If the price is too high, it doesn’t mean the house won’t sell, but it will take longer.

The best strategy is to carry out some market research to find out the best price you can put on it. If you are within the market price, then you will have a higher chance of selling, and you will reduce the time it takes to close the deal.

Tips for placing real estate “for sale” signs

A property sales sign increases the real estate agency awareness across the city or region. The more signs there are, the better for the real estate because an owner who has decided to sell their house will approach the real estate agent to put their house up for sale.

The poster will cause potential customers to remember it, whether they are coming as buyers or sellers. In this case, the real estate sign must bear the name or details of the real estate agency.

A sign should never be placed next to that of another real estate agency. It is advisable to place signs in the yards of houses that have only one real estate agent in charge. Otherwise, it would be negative publicity.

Once the house has been sold, the word “sold” can be placed above the phrase “for sale”. This will show that your agency was successful in selling this property. This will be your best offline advertisement strategy.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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