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The Power of Immediacy & Your Business

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They say that “timing is everything” in comedy. The same is true for digital companies. While business has always moved swiftly, “time is money” being its guiding principle, today’s pace has never been faster.

Companies that can respond to the pace are poised to succeed. Businesses that set the pace or even exceed it will dominate. Let’s check out how real estate disruptors are changing the game by creating responsive platforms that let buyers and sellers act now.


Data At Their Fingertips

In an information age, customers need reliable data quickly. They don’t want to waste time sorting it themselves or rely on faulty information.

This is why disruptor Regan McGee built Nobul, a platform that churns through millions of real estate transactions on the back-end, so users have trustworthy, key indicators at their fingertips.

Nobul makes it easy for prospective homebuyers to see a real estate agent’s relevant stat, such as commissions, verified user reviews, and more. It’s easy to choose the right agent quickly when you know about them instantly.

Homebuyers have different needs, so it only makes sense to require agents with different specialties. With Nobul, prospective homebuyers can list their budget and describe what they’re looking for in a home, and agents will begin vying for their business through the app.

Simply sit back and select the agent who best meets your needs and offers the right services, pricing, or whatever other criteria you feel matter. Picking the best agent in minutes instead of days or weeks is what immediacy is all about.


Curated Listings

Toronto and the GTA are home to millions of people. Going through the listings manually takes hours, and by the time you find your dream listing, it may already be too late.

Platforms like Nobul send users notifications when the market features properties which meet their specified criteria. Buyers can seize on the opportunity when it’s there and not waste time when it isn’t.


Time Matters for Sellers

Homeowners may have different valid reasons to sell their property quickly. Maybe they need to free up cash for something time-sensitive. Perhaps they want to make the most of a hot market before it cools down.

Leading property technology platforms give you a free home valuation and show the prices of comparable properties in your locale. Once you sign up with an agent through their platform, tracking your listing’s activity on the dashboard is simple and instant.

Follow how many people are booking tours of your property or gauge the interest in neighbouring ones easily through real estate technology.

If anything is more important in real estate than “location, location, location,” it’s timing. People need a place to live today. Investors need to respond to market conditions quickly. Buyers may need a significant cash injection that can’t wait. Whatever sector you’re in, let consumers respond instantly, without any delay, and you’ll be sure to succeed in the digital era.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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