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Top Trends for E-commerce Applications in 2023

kokou adzo



store, online, ecommerce

With the rapid evolution of technology, it is difficult to predict the future of the e-commerce industry. However, as we move further into the digital age, we can make confident predictions about the upcoming trends that will shape the industry in the year 2023.

Keeping up with these trends is crucial for businesses to remain competitive in the market and create a trending e-commerce application. Therefore, it is essential to be aware of the latest developments and advancements in the field.

Today, we’ll explore some of the latest e-Commerce trends to look out for when searching for a marketplace app development company that will take your venture to the next level.

Text and Voice-Based Search

Voice-controlled smart speakers are commonly used for entertainment, education, and online shopping. The market of personal voice assistants will grow rapidly in the near future, and voice commerce will become a 2023 marketplaces trend.

Although text-based search and custom filters for selecting product categories are not new, incorporating Artificial Intelligence-based voice support in marketplace app development can elevate your application to new heights in this digital era. By integrating voice-based search functionality, users can save time while searching for products, resulting in a better app experience. This advanced feature can increase customer retention and set your marketplace app apart from its competitors.

Buy-Now-Pay-Later Models

Integrating the buy now and pay later feature in your e-commerce application is not only convenient for users, but it can also drive revenue for your business. By allowing users to make a partial payment and pay the rest amount in fixed installments upon the brand-to-user agreements, you can help them stay away from the burden of making full payments. Hence, integrating secured and reliable buy-now-pay-later payment APIs like Amazon Pay Later, CashE, or LazyPay is crucial for the success of your e-commerce application.


Chatbots have been around for a while, but they have not always been effective. Poor architecture and misunderstandings of customer queries have often resulted in missed sales opportunities. However, AI chatbots are different. They constantly improve and become more helpful over time.

By using natural language processing capabilities, in-app AI chatbots can interpret user issues and respond to them instantly. This feature will help companies to send virtual responses to customers on-time and improve their satisfaction level. The sooner you start to work with a chatbot in your online marketplace, the smarter it will become over time. As a result, it will take over customer assistance across your e-commerce project.

Augmented and Virtual Reality

The main reason many people still don’t trust online shopping is the fact that they can’t touch, smell and or try out the service or good before purchasing. Augmented and virtual reality features are eliminating this problem.

Leading online shopping apps like IKEA have already offered AR/VR-enabled features to assist customers in making furniture purchasing decisions faster. Augmented and virtual reality technology allows retail brands to provide outstanding virtual experiences, such as virtual clothing trials or furniture placements at their homes. Online real estate marketplaces can offer virtual property tours so that potential buyers can experience spaces without the need to travel long distances.

By employing augmented reality before your competitors, you can differentiate your online marketplace and drive more sales.

Online Marketplace Web Apps

According to a recent study, nearly 83,3% of online shoppers prefer to browse online stores on their smartphones. Instead, they are likely to browse your website from their mobile devices. So it is crucial to offer them an outstanding experience! Focus on making your e-commerce web app responsive and adaptable to the most possible screen sizes. Also, consider installable mobile app analogs, such as progressive web applications. This technology enables you to provide native-like user experiences in mobile browser tabs. You can achieve higher performance with fewer resources, and it can help you stay ahead of your competitors.

Payment Methods

Gone are the days when credit cards were the only preferred payment method. The fintech industry is developing with significant speed, and your online marketplace needs to have all novelty methods covered. Nowadays, most of e-commerce mobile apps offer multiple payment options, such as cash-on-delivery, UPI/BHIM payments, PayPal & Venmo like digital wallets, and debit/credit card payments.

However, just offering these payment methods is no longer enough. It is important to stay ahead of the game and think a step beyond by integrating the buy now and pay later feature in your e-commerce application. This feature allows users to make a partial payment and pay the rest amount in fixed installments upon the brand-to-user agreements. Hence, it is crucial to integrate secured and reliable buy-now-pay-later payment APIs like Amazon Pay Later, CashE, or LazyPay.

Mobile-Friendly Design

Developing an e-commerce mobile application is, in most cases, a waste of time. However, you should not ignore the millions of mobile device users. You can reach them with a well-thought-out responsive design for your marketplace web app. We are a multi-screen society, which means we often use multiple devices at the same time, including smart-TV screens, laptops, tablets, smartphones, and smartwatches – the forms and sizes may be completely different. Your marketplace website should be adapted to work on each of them equally well. You never know which device your customer will use to become acquainted with your service.

Extended Personalization

Personalization is the main digital trend, and it is supported by AI. An online marketplace analyzes users and gathers information about their behaviors, needs, and preferences. What a user sees on their screen depends on this information.

For instance, if a user was recently looking for tickets to Barcelona, the system is already aware of their plan to visit the city. That’s why they will likely see suitcases or sunscreen creams at the top of their feed. Most of the services we use every day gather information about us, enabling them to offer customized experiences. When users spot more personal offers, their loyalty increases, as well as the chance of purchase.

How to Implement These Trends Into Your Project?

These are some of the top trends that you must consider while developing an engaging e-commerce application. By hiring the best custom mobile app development company, you can create a feature-rich and the most advanced marketplace app. Where to find such a company? There’s no need for long searches. You’ve got to the right place.

Celadon is a one-stop-for-all software development company that delivers technologically advanced solutions for all-sized businesses around the Globe. We put our primary focus on the client’s success and tailor the apps to your requirements and goals.

Learn how we can help by leaving your inquiry, and our team will reach back to you as soon as possible.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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