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Why is it important to put your company’s logo on marketing items?

jean pierre fumey



Objets promotionnels vectoriels 3

Marketing using corporate gifts has been on the rise in recent years and so companies are competing in originality and the way of carrying it out. Aside from displaying a company image marketing goodies are special in that they can be used on a day to day basis. Therefore, the company should print its logo on these items because this has numerous benefits. Actually, many companies use it in their marketing strategy and the following are the reasons who they display their logo on promotional products.

Gain visibility

Corporate gifts used for marketing purposes play the same role as multimedia advertising content. They are used to display and promote the company image in different places. Offering it to its customers, therefore, makes it possible to gain visibility when they use it. Some marketing goodies are good because customers can use them every day ie mugs, pens, tote bags, etc. Most of them are easy to carry and can be used on different occasions.

By displaying its logo on these products, the company puts itself in a strategic position where its customers and those around them can see it. Indeed, every time the goodie is used or moved, there is a chance that other people will notice it. Thus, it will increase the visibility of the company that offered it. Portable objects that clearly showcase the company logo are therefore the most effective.

Improve your brand image

Marketing goodies can also help improve a company’s branding. By displaying the company’s brand on objects that are useful in everyday life and which can cover the needs of its customers, the company attracts good impressions from its customers. Promotional products such as mugs, personalized caps, pens, or office accessories are good corporate gifts to enhance your brand image.

By displaying its logo on useful objects offered to its customers, the company creates a certain close relationship with it. Thus, customers using the promotional goodies will feel valued by the company and could be motivated to talk about it with other people. With the logo prominently displayed on these products, customers will not hesitate to have good reviews of the company.

Build customer loyalty

Used strategically, branded products can help build customer loyalty. For that, it is necessary to match the value of your customer to that of the gift for instance you can give them elegantly branded pens or a watch. These personalized gifts will cause them to feel valued and in return motivates them to remain loyal.

There are many ideas on how you can use promotional products to build customer loyalty purposes. For example, it is possible to set the market value of your company’s corporate gifts according to a loyalty program. Thus, the more the customer is loyal to the company, the more he receives pricey goodies.

Maintain commercial relations with partners

Using an advertising product can also help a business maintain business relationships with partners. In this case, the choice will be made on consumable gifts or products that will meet the daily needs of its customers. Chocolate, wine or candy bearing the image of the company are a few gifts that always work to maintain or improve relationships.

It is also possible to use personalized textiles to strengthen the relationship with patner companies. Thus, marketing goodies (T-shirts, pullovers, caps, aprons, etc.) that they will receive will demonstrate the good relationship they enjoy.

Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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