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6 Reasons Why Salesforce is Still the #1 CRM

kokou adzo



crm salesforce

There are many CRMs on the market, all of which claim to be the best, but Salesforce has successfully maintained its top spot for many years now. If you are not currently using Salesforce, you might be considering a timely switch. Read on to find out some of the reasons why more businesses choose Salesforce as their CRM.

In the Cloud

The first reason to switch to Salesforce is that it is cloud-based. In today’s digital world, cloud-based software providers are head and shoulders ahead of the competition. When a CRM is cloud-based, it can be accessed from anywhere there is an internet connection. So, your sales team can log-in from their smartphones or tablets on the road, check their customer profiles, and access all the data they need.

Companies all across the industries have recognized the importance of Salesforce CRM and have not only implemented the solution but are making sure that their workforce receives the right Salesforce training.

Highly Customizable

One of the reasons why people love using Salesforce is that it is very easy to customize. Users can personalize it to suit their needs, add more modules, and the software can be customized to fit the needs of the business. For example, your sales team can send out personalized emails to customers, which are proven to be more effective. They can also add workflows, create new sales processes, and add custom fields. If you need to scale up or down at any time, this is easy to do, which is a bonus for growing businesses.

A Great Set of Reporting Tools

Reporting tools are something Salesforce excels at. You can monitor your team, download reports on each customer, manage contracts, and analyze data to your heart’s content. Salesforce’s reporting tools are intuitive and easy to use, so data analysis is a dream.

Data Security

Security is a high-level concern for most businesses these days. It’s no longer acceptable to misuse customer data or not protect it from opportunistic hackers. One area that Salesforce prioritizes is security. Salesforce CRM has a number of pre-installed data security features. For example, business owners and managers can specify who has access to what data within the CRM, thus ensuring only senior personnel have access to more sensitive customer information, such as financial data.


Salesforce can be integrated with other third-party applications, such as WordPress, NetSuite, and SAP Business Suite. This adds extra value and allows emails to be integrated into your CRM, among other things.

Salesforce also offers other partner apps, including Sales Chatter and Sales Cloud.


If you visit the AppExchange in Salesforce, you can even develop and market your own app, as well as access hundreds of other verified apps.

Salesforce is a force to be reckoned with. If you’re not already using it, you should be.

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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