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The Importance of a Good Business Name & How to Create One

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Good Business Name

One of the first things you must do as a startup is coming up with a good name for your business. You need to create a name that people will easily remember, a name that helps people associate service or product with your name.

The name of your startup is part of the company’s face to the outside world and should make it easier for the customers and others to find your services. The business name should not only be a creative invention but also have to do with your services and be easy to memorize. It should stand out from the crowd as well as it has to meet certain criteria.

The name should say something about your business

First things first: the name of your start-up should say something about your company, your products, and your services. When a potential customer hears about your company from someone or reads about it in a newspaper, it is good if the customer gets an understanding of what your company does and what it offers. If your company name has something to do with the industry in which you operate, it will be much easier for potential customers to navigate and find their way to your start-up.

name generator

Use a name generator

If you struggle to get up with anything creative for your start-up, you might find a name generator helpful. With a business name generator, you simply enter keywords that have to do with your start-up, click “generate” and then you can pick from the alternatives listed. These name generators are excellent for the business that simply needs some inspiration for a powerful name or the business that has no idea what their start-up should be called. Remember to make sure that no other company goes under the same name as you!

Choose a name that stands out

Creating a business that stands out from the crowd is vital for a successful company, whether it is making your website stand out or your business name sounds unique. This, because no one will remember a business name that sounds the same as any other. At the same time, a unique name can create interest and engage potential customers. If there are soundalikes out there on the market, you risk being accused of plagiarism. Or at least your customers may be confused about which company to pick.

Keep it simple

Sure, being unique is necessary for a successful start-up, but do not go too far. Keeping it simple is just as important as standing out from the crowd. An overly advanced name can be one of the many mistakes to avoid when naming your business, no matter how powerful it is. By sticking to a name that is easy to spell and pronounce, you make it easier for customers to keep you on top of their minds when they need your services or products. An easy name also makes it easier for the customer to spread to other potential customers.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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