How to make a good TikTok business account

TikTok has very quickly become one of the biggest and most popular social media platforms in the world. The video-based platform reportedly as over one billion active users each month which makes it a place you are going to want to have a presence if you are a business owner.

Running a TikTok page for your business isn’t as simple as having a business Facebook page or Instagram page as you are going to have to be a little more creative with what you post. However, if you can get it right then the exposure your brand will receive will be astronomical.

If you are thinking of creating a TikTok business account then here are some tips to make it a success.

How to make a good TikTok business account – five top tips

Write a memorable bio

Like with other social media platforms, nailing the bio is important, however, things are a little different when it comes to TikTok. Instead of having a large space to tell everyone about your business, what you do and your values you only have 80 characters to play with.

Therefore, think of one short sentence that perfectly encapsulates your company and stick it in. Alternatively, if you have a brand slogan that you want to become synonymous with your company then here is the place to put it. Either way, make the most of these 80 characters as they are the first things that anyone viewing your profile will see.

Make the most of your URL

TikTok only allows you to include one clickable URL on your profile so make sure you are smart about which link you include. The obvious choice would be your website and this will make the most sense 90% of the time, however, there may be occasions where linking elsewhere might be appropriate such as your Instagram page if you are running a campaign on there.

You can change this link whenever you feel like so whatever you choose as your link when you first create the account doesn’t have to stay there forever. Chop and change depending on what’s going on with your business at any given time but whatever you do, don’t waste this option and leave your profile linkless.

Understand the TikTok algorithm

Understanding the TikTok algorithm is essential if you are to make the most of the platform. The algorithm is smart in that it picks up users interests based on the types of videos they watch, save, share and generally engage the most with. Therefore, you need to create content that your target audience is going to at least watch and just swipe past.

Therefore, take note of what’s trending on TikTok and make content around these trends. Also, make sure to include relevant hashtags. This is a good way of bullying your way on to people’s ‘for you pages’ as TikTok will recognise the hashtags you use and then place your content next to similar content that other people are watching. Naturally, you will be growing your viewership and therefore your business.

Check out what competitors are doing

Before you start creating content, don’t go in blind. The chances are some of your competitors are already on the platform and producing content. There is no shame in taking a look at their profiles and seeing what types of videos they have been posting and the hashtags they are using.

Also take a look at how many views, comments, likes etc each of their posts is getting. If you find that their numbers are low then steer clear from whatever they are producing, however, if you find that their numbers are high then look to produce something similar. Of course, it goes without saying, don’t completely plagiarise.

Partner with influencers

If you have the budget to do so then a short cut to making your business take off on TikTok is to collaborate with popular influencers. If you are a startup that sells products then you could get influencers to demonstrate these products on their page.

This will not only gain more exposure for your brand but providing the influencer includes a link to your account on their posts, it will also gain you thousands of followers. After a while, you will have built up a big enough following to no longer need any influencers.