Like every other field, the corporate sector has seen much change throughout history. We’ve seen businesses come and go for countless years as each one tries to adapt to changes to varying degrees of success.
Digitalization has made it possible for most businesses to conduct operations over the internet. Digital transactions and other to-dos reduce paperwork, signatures, and other typical office activities that would’ve taken up a chunk of one’s working hours. Thank technology, right? However, a 100% digital setup for every industry in the business sector isn’t on the cards just yet. There are just some things that video conferencing and other online activities can’t replace.
Business cards are one of them.
Are digital business cards a thing? Yes. However, they can’t compare to their printed counterparts. There’s nothing like personally handing over a freshly printed card to customers and clients for entrepreneurs and other business people.
Now, why do business cards still matter for startup companies? Here’s an answer: they may lead you to shake hands with possible investors—yes, you read that right.
Why You Need Business Card Templates
Here a few good reasons to keep them around in your startup marketing arsenal:
1. Personal connections are essential
Digital transactions may be quick, but they lack the personal touch of face-to-face meetups. There’s a lot that goes into a physical exchange that some may overlook.
Contact information isn’t the only thing that clients will get when meeting up with businesses. There’s a ton of handshakes and conversations in between transactions. By doing these, entrepreneurs are laying the groundwork for professional relationships.
2. First impressions last
Every entrepreneur knows that first impressions can spell the difference between success and failure. Make them count by presenting professional business cards that leave nothing essential out. Your cards should be of high quality—you don’t want to look unprofessional to companies now, would you?
The way you present yourself and cards also counts. Professionally conduct yourself while maintaining a friendly and approachable demeanor. This allows clients to feel comfortable in your presence, which can lead to trust.
3. Convenience matters
Like we said earlier, digital business cards do exist. All you have to do is send them through WiFi, Bluetooth, or AirDrop, and you’re good to go.
As convenient as that sounds, remember that not every device is suited for info sharing. Not everyone has a smartphone yet. Best carry printed business cards around with you to avoid tech mishaps and inconveniences.
4. Networking is a must
Nobody can deny the importance of relevant connections in the world of business. If you rub elbows with the right people, you can gain unexpected opportunities that can benefit your business. Pass your business cards to the right people to get started on your path to success.
5. Do your marketing in a snap
The in-person meetups that come with distributing business cards do wonders for your marketing efforts. If customers and clients happen to enjoy or be satisfied with what you’re offering, chances are, they may recommend you through word of mouth. And as the word about your business spreads, so does your customer/client base.
Business cards may just be tiny pieces of paper to some, but for business people, it’s their ticket to success. Not only do they reach a broad customer base, but they may also find themselves rubbing elbows with potential investors too. So, don’t go completely paperless just yet.