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4 keys to a Successful eCommerce Site

jean pierre fumey



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Online commerce is taking an increasingly important place in the market. The internet has millions of eCommerce sites and many more are being opened every day. Although it may seem easy to open an eCommerce site and sell your products through it, there is a lot of background work that is not always easy.

Indeed, new enterprises have the same goals as popular eCommerce platforms. They both are keen on growing their market share. They want to provide both potential and existing customers with what they need when they need it. However, logistics, distribution, site set-up and customer service are key areas to be developed in order to succeed in making profits.


Logistics is one of the trickiest things to deal with. Indeed, we must find an efficient process that does not waste time to keep stocks up to date, without having any surplus or shortage. This is why, first of all, you have to think about shelving in the warehouse. Think about finding an efficient organization and categorizing the products.

What’s going to be important is managing your inventory in real-time. Inventory management is essential to count on a high conversion rate on your eCommerce site. You must therefore be aware of the availability of your products at all times. To sell better, do not hesitate to display the number of copies in stock (like Amazon). Also, note that products out of stock should not appear on your home page.

To optimize your storage methods, there are dedicated software that allows you to automate tasks. Remember one thing: storage is expensive and the method used plays a crucial role in product management. Pooling storage means allows you to save money.

The distribution strategy

In terms of eCommerce, there are multiple distribution strategies. First of all, you have the choice between intensive, selective or exclusive distribution:

– Intensive distribution: it aims to make the product present on as many media as possible. The price of the product is generally low and the customer does not need the advice of a seller.

– Selective distribution: we choose to present the product less and promote it more (brand image). The product must be differentiated from that of the competition and the price is quite high.

– Exclusive distribution: only eCommerce that already has a strong reputation can afford to apply this strategy. It consists of only offering one product or the company’s brand.

When you have an online store, consider determining the preferred channels of your targets and getting involved in them. The omnichannel strategy allows you to optimize your customer relations and be more visible.

An intuitive site

It cannot be said enough, but it is essential to take into account several factors on your site. First of all, think about SEO. To do this, add a blog section and offer solutions to your readers and future customers. For example, if you sell shampoo to maintain blonde hair, you can write an article on solutions and tips for maintaining a pretty blonde. You meet a need and offer a solution (your shampoo). This is called content marketing. This strategy will at the same time boost your natural referencing with quality content.

Then, the customer experience must be exceptional to set you apart from the competition. UX design is now also taken into account for the referencing of a site. Therefore, take care that the loading time of the site is more than correct. In addition, put yourself in the shoes of Internet users to check whether it is easy to find what you are looking for in your store, if your site is intuitive enough, etc. Finally, you will need to create a mobile version because most purchases are now done from smartphones and no longer from computers.

Client service

According to a survey of 1,000 consumers, 65% of them cut ties with a brand because of a poor customer service experience. This factor is therefore fundamental to establishing a good reputation and retaining customers. Typically, companies that engage in “multi-channel” platforms see positive results. The goal is: to deal with complaints, returns, complaints, questions, etc. Today, social media are used more and more by Internet users and businesses when it comes to customer service (tweets, Facebook posts or comments, etc.).

To optimize the customer experience, offer a simple purchasing journey while being available everywhere and at all times. However, the concern remains the same: requests abound on all media (networks, emails, Google My Business, etc). As a result, you must build a team that will be in direct contact with customers to best process complaints. Without it, your reputation and therefore your turnover will suffer.

If you want to create an eCommerce site, it is advisable to entrust your project to an ECommerce agency. This type of agency has great expertise in creating an eCommerce site that will guarantee the success of your platform.

Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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