Connect with us


Bootstrapping a Business? Here are 5 Things You Really Need to Get Started

kokou adzo




Starting a business with no outside funding or loans may seem impossible, but don’t give up on your entrepreneurial dreams just yet! With some strategic planning and resourcefulness, you can absolutely bootstrap your way to a successful company launch.

The question is – where do you start when you have a small budget? What are the most essential elements to get your business up and running? You need to make every dollar count.

That’s why we’ve put together this guide on the only 5 fundamentals you truly need when bootstrapping a new business. Follow this starter checklist and you’ll be able to establish a solid foundation without breaking the bank.

With the right strategic approach, you can turn your great idea into reality. From choosing a business structure to establishing your brand, read on to learn what it really takes to bootstrap a thriving company in the most cost-effective way possible!

TLDR; Bootstrapping Your Business

  • Choose a business structure like sole proprietorship, LLC, or corporation
  • Open a business bank account to separate personal and business finances
  • Use a virtual business address service for a professional presence
  • Build your brand identity – name, logo, business cards, etc.
  • Implement accounting software and financial systems
  • Leverage low-cost marketing like social media and content marketing
  • With focus on these startup fundamentals, bootstrapping a business is achievable

Determine Your Business Structure

When starting a new business, one of the first decisions you’ll need to make is choosing a business structure. Here are some of the common options to consider:

Sole Proprietorship – This is the easiest and most affordable structure since it’s not a separate legal entity. You simply file a DBA and start conducting business. However, the owner has unlimited personal liability for the company.

LLC – This protects your personal assets and allows pass-through taxation. You’ll need to register your LLC with your state and create an operating agreement. Costs more to establish than a sole proprietorship but provides more protection.

Corporation – This is a separate legal entity that can offer the highest level of protection. You’ll need to file articles of incorporation and create corporate bylaws. There are more regulations, paperwork and startup costs.

You’ll also need business licenses and permits depending on your location and industry. Research requirements for your city, county, and state. Some common ones are sales tax permits and occupational licenses.

Set Up Your Business Bank Account

Sans titre 51

Choosing the right business bank account is key for keeping your personal and business finances separate. Here are some top options to consider and compare:

Big national banks like Chase and Bank of America offer accessibility and ATM networks, but charge higher monthly fees. Regional and local banks provide more personalized service but fewer branch locations.

Online banks like Novo and Azlo offer low or no monthly fees, online account management, remote check deposit, and debit cards. But they lack in-person support.

Credit unions like Navy Federal Credit Union have lower fees and good interest rates. However, you need to qualify for membership to join.

Minimize fees by maintaining a minimum balance, setting up direct deposit, and avoiding overdraft charges. Aim for a business account with no monthly fees if possible.

Establish Your Business Address

Rather than committing to an expensive office lease, use a virtual business address service. This allows you to have a professional business address and mail handling without the overhead. offers cost-effective mailbox plans starting at just $10/month. You can choose a personalized address in a prime location like “123 Main Street, Suite 400, New York, NY”.

Mail forwarding means your office mail is securely scanned and available to view online 24/7. You can access important documents anywhere without having to visit a physical office.

Other key benefits include mail receipt notifications, package acceptance, and call answering services. This gives your bootstrap business a polished presence without breaking the bank.

Build Your Brand Identity


Your business name, logo, and other brand identity elements convey professionalism and memorability. Here are budget-friendly tips:

Brainstorm memorable but simple business names. Do a domain search to see if the .com is available. Use an online logo maker like to create a DIY logo appropriate for your industry and style.

Hiring a professional graphic designer to create a custom logo provides maximum visual impact, albeit at a higher cost.

Business cards can be purchased very affordably from sites like Opt for clean, minimal designs featuring your logo, website, and contact info.

Letterhead follows the same branding – make sure your logo is present. For an online presence, create a professional website and social media profiles reflecting your brand identity.

Promote Health and Wellness

The health, safety, and wellbeing of early employees is critical for startups to succeed long-term. Offering comprehensive benefits and promoting work-life balance helps attract and retain top talent during the fragile early stages.

Consider providing health insurance, even if limited, so employees don’t feel trapped in the job. Offer paid time off and flexible scheduling. Set clear policies around work hours to prevent burnout.

Encourage open communication about stressors and challenges. Check in regularly about workloads and offer support before problems escalate. Consider wellness stipends or gym memberships.

Also create opportunities for team bonding and socializing outside work. Host fun events monthly or quarterly to boost morale. The culture and environment you build will directly impact productivity and loyalty.

Making employee health a priority will provide the stability needed to grow sustainably over time. The people are your most valuable asset, so invest in their wellbeing.

Market Your Business

Sans titre 52

Effective marketing is possible even on a bootstrap budget. Take advantage of free promotion through social media platforms like Facebook, LinkedIn, and Instagram. Share valuable content to build your brand and engage followers.

Content marketing through blogging and newsletters is also affordable and effective. Optimize content for relevant search terms to improve website traffic.

Network online and in-person to connect with potential clients and partners. Attend local chamber of commerce and industry events. Look for speaking and partnership opportunities to expand reach.

The key is crafting a marketing strategy that maximizes your most accessible channels and partnerships first before investing in paid advertising and other promotions.

Key Takeaways: Bootstrapping Your Business

Launching a successful bootstrap startup is completely achievable if you focus on the fundamentals. While it may seem daunting, use this essential 5 step checklist to lay the groundwork.

By picking the right business structure, opening a business bank account, establishing a virtual address, branding professionally, and implementing solid financials, you can turn your big idea into a thriving company.

Don’t let limited startup funds stop you from pursuing your dreams. With strategic planning, resourcefulness and determination, you can build a business from the ground up and enjoy the rewards of entrepreneurship.

Stop procrastinating and start executing – the only thing standing between you and small business success is taking that first step. Follow this startup guide and soon you’ll be reaping the benefits of bootstrapping your very own company!

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top of the month

Copyright © 2023 STARTUP INFO - Privacy Policy - Terms and Conditions - Sitemap - Advisor


We are a global Innovative startup's magazine & competitions host. 12,000+ startups from 58 countries already took part in our competitions. STARTUP.INFO is the first collaborative magazine (write for us or submit a guest post) dedicated to the promotion of startups with more than 400 000+ unique visitors per month. Our objective : Make startup companies known to the global business ecosystem, journalists, investors and early adopters. Thousands of startups already were funded after pitching on

Get in touch : Email : contact(a) - Phone: +33 7 69 49 25 08 - Address : 2 rue de la bourse 75002 Paris, France