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How to Balance Profit and Purpose in Your Social Startup

kokou adzo



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Social startups are businesses that aim to create a positive social or environmental impact while also generating revenue. They are often driven by a mission or vision beyond profit, such as addressing a social problem, empowering a marginalised community, or promoting a sustainable lifestyle. However, balancing profit and purpose can be challenging for social startups, as they may face trade-offs, dilemmas, and tensions between their financial and social goals. How can social startups achieve both profit and purpose without compromising either? Here are some tips and strategies to consider:

Define your impact and measure it.

One of the first steps to balance profit and purpose is clearly defining what impact you want to create and how you will measure it. Impact can be defined as the change or difference your startup makes in the lives of your beneficiaries, customers, or society. Measuring impact can help you track your progress, evaluate your performance, and communicate your value to your stakeholders.

Align your business model with your impact model.

Another critical step is to align your business model with your impact model. Your business model describes how you create, deliver, and capture value for your customers and yourself. Your impact model describes how you create, deliver, and capture value for your beneficiaries and society. Aligning your business model with your impact model means that your revenue streams and cost structures are consistent with your impact goals and activities.


Engage your stakeholders and build trust.

A third important step is to engage your stakeholders and build trust. Your stakeholders are the people or groups affected by or interested in your startup, such as your customers, beneficiaries, employees, investors, partners, suppliers, regulators, and competitors. Engaging your stakeholders means listening to their needs, expectations, and feedback and involving them in decision-making. Building trust means being transparent, accountable, and ethical in your actions and communications. As a startup, you can engage and empower your stakeholders, including diverse suppliers from whom you can purchase vital commodities such as electronics, office furniture, and appliances at discounted prices and deals using catalogues such as Walmart weekly deals. Engaging your stakeholders and building trust can help you gain their support, loyalty, and collaboration, enhancing your profit and purpose.

Seek funding and partnerships that support your mission.

A fourth crucial step is to seek funding and partnerships that support your mission. Funding and partnerships are essential resources for any startup, but especially for social startups, as they can provide financial and social capital, such as knowledge, networks, and reputation. However, not all funding and partnerships are suitable for social startups, as some may have conditions, expectations, or agendas incompatible with your mission or values. Therefore, you should look for funding and partnerships that share your vision, respect your autonomy, and enable your growth and impact.

Learn, adapt, and innovate

The final step is to learn, adapt, and innovate. Balancing profit and purpose is not a one-time task but a continuous process that requires constant learning, adaptation, and innovation. You should monitor your internal and external environment, collect and analyse

data, and solicit and act on feedback. You should also be open to change, experiment with new ideas, and embrace failures as opportunities to improve. Learning, adapting, and innovating can help you stay relevant, competitive, and impactful in a dynamic and complex world.


Balancing profit and purpose is not easy, but it is possible and rewarding for social startups. By following these tips and strategies, you can create a financially viable and socially valuable social startup that contributes to a better world for everyone.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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