Marketing messages to a user’s cell phone remain one of the most effective ways to connect with people and generate interest. While they may not get to check their email very often, most people aren’t inundated with SMS text messages. Therefore, reaching them on a communication channel with less “noise” is worthwhile.
How can your business send bulk marketing text messages that are more effective than average? Here are four suggestions to do just that.
Improve Deliverability Rates
Using an inferior SMS communication specialist delivers low deliverability if their technology is either too new or buggy. Also, if they have a tendency to send SMS messages in bulk to people who haven’t previously okayed receiving them, then their messages could be getting flagged and delayed. Therefore, it pays to go with an SMS communications company that does things the right way.
Certainly, asking around between business associates may rustle up some suggestions. But otherwise, you may be wise to look at the services of Tatango.com. They use great technology and work professionally towards meeting their clients’ marketing goals.
Find the Right Balance Between Business-like and Personal
The average SMS message is read within three minutes. So, reaching out and touching someone has a whole new connotation with that level of marketing immediacy.
With such a high level of access to the people who have opted in to receiving SMS messages from your company, a balance must be found between being business-like and being relatable too. Getting somewhat personal is fine but know where the line is on that too.
Also, if your brand’s reputation is about being friendly and approachable, then there’s likely more latitude in that regard.
Be on Point with Your Message
Given that SMS messages are limited to 160 characters, it’s a little like the old tweet standard where much must be said with few words.
Skip the use of capital letters, emoticons, or confusing industry abbreviations though. Clarity is required to get the right message across with only the maximum number of characters permitted.
Sometimes, it’s useful to bounce ideas for wording off someone not strongly associated with the industry or company. They can confirm what they understood from it, or where it was confusing to them and possibly requires rewording.
Consider the Time of Day
The time of day matters for the receipt of SMS messages.
If it’s a business message being sent to business owners or other executives, then a work week, office hours message is going to get the most responses. However, if it’s a B2C business where consumers purchase the company’s products to better enjoy their leisure time, then they may be more receptive on the weekends as long as it’s not too early.
Don’t Forget a Call-to-Action
A call-to-action can be included in SMS messages too. They provide ways for the recipient to immediately respond to the message and take action.
The text of the call-to-action should be relevant to the message itself. So, it might be “Buy Now,” “Click here to request a call back” or something else.
By planning your SMS campaigns carefully, they can be a more profitable part of your overall marketing plan. Follow the above suggestions to avoid a campaign falling flat.
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