What comes to your mind when you hear the term “Sponsored Posts?” Do you relate it to advertising? Well, that’s true!! It is a component of advertising, and similarly, advertising is a component of Marketing.
Publishing sponsored post is one of the widely used digital marketing practices used,
- To build brands,
- To improve digital strength,
- To acquire more audiences and customers.
- To build better relationships and nurture it for selling more stuff in the near future.
Advertising is one of the most common and hateful marketing trends that most of us don’t like. Many audiences skip ads on YouTube videos or install ad blockers on their internet browsers. Why not? Some Ads are very irritating, and any audience would like to see or watch stuff hassle-free.
This intensity of hate or dislike towards advertisement disrupts advertising campaigns and revenue. But there is also an alternative to overcome such a situation, and it is the power of “content marketing. “
With the help of content marketing, it becomes easy to generate awareness of your products without letting the audience know that it’s a type of advertisement.
Here comes “Sponsored Posts,” which serve as an alternative to typically irritating advertisements. Well, it is not a new concept; big companies have practiced it for a while. If you were not aware of it, you should start using it.
From posting case studies, guest posting on other blogs (Sponsored Blog), making infographics, Product Reviews, Videos, etc. Sponsored Posts are one of the most incredible ways to expand your audience’s visibility and reach.
In this post, you will get all the answers regarding most general questions on Sponsored Posts, i.e
- What are Sponsored Posts?
- How to get Sponsored Posts?
- What is a Sponsored Blogspot?
- How to get Sponsored content on your blog and
- How to sponsor a blog?
Also, you can make your own strategy and how much you should make a budget for sponsored content so that you get a better Return on investment(ROI).
If you want a Sponsored Post that can be published today for a client at reasonable rates on startup.info, please reach us via our Write For Us page.
Let’s get started with our first question!!
What are Sponsored Posts?
Sponsored Posts are paid editorials or content. Companies like to pay for their content to be published on some other high traffic and high authority websites.
It is quite different from a typical advertisement. Where advertisers keep pushing words like” BUY NOW” or “50% off “. It is done so cleverly that the reader cannot get a clue that it’s an advertisement.
These types of sponsored content are mostly audience-oriented and are published in accordance with their interest. They are not like traditional posts but more like educational, case studies, and entertaining.
Even paying influencers to write your content can add more weight to it.
Example of a sponsored post:
You run an eCommerce business selling home decoration products. Since you had just started selling it online, it will be difficult for you to let people know something about your business. Now, you approach a website like startup.info and ask them to publish a sponsored post such that you officially announce the opening of your online store with worldwide free deliveries of unique handmade decoration products under 20$.
When a similar announcement goes as a sponsored post on a high-traffic website with a niche audience, you are bound to get people on your website who would love to check out what you are offering on launch day. This can generate sales, plus you will consistently get a niche audience referred from the sponsored website.
There are tons of other benefits of adding Sponsored Posts into your marketing plan. Let us know them.
Why do you need Sponsored Posts?
From the recent past decades, it has been seen that the organic reach had got reduced and over-controlled by big marketplaces like Facebook, Instagram, etc. It’s more like you will have to pay to these big marketplaces in order to get that organic reach of the targeted audience.
When you plan to increase your business reach or improve your brand trust, you have to make sure that your content reaches the right audience.
Creating content and posting consistently on your digital infrastructure will not improve your growth hack process. Here is the point where you need to consider sponsored post websites in your performance marketing plans. What are the benefits?
- It improves your brand trust.
- Getting a sponsored link to your blog or website improves your SEO strength.
- You get a niche audience traffic who can potentially convert.
- Gives higher engagement as compared to other advertising methods.
Most importantly, strategically pushing too many Sponsored Posts will boost your SEO strength such that your website keywords will see improved ranking on SERP that increases your website traffic. Potentially, in the future, with this marketing plan of publishing on Sponsored Posts websites, your own website will grow as a big authority in its niche.
Exciting. Isn’t it? So how to begin with Sponsored Posts? Let us know that.
How to begin with Sponsored Posts
To begin with Sponsored Posts, you can simply look out for influencers or websites that accept Sponsored Posts or write for you. You can make it a lot easier by searching on GOOGLE with keywords like” Sponsored Blog,” “Write for Us,” or “Sponsored Guest Posts. “
A complete list of Sponsored post websites, guest posting websites, and sponsored blogs that accept paid posts will appear on SERP. You can check each and every website that will be the best match for you about their niche, Domain authority, charges, etc.
For influencers or reputed authors, you can simply pitch an email, quoting your requirements and budget.
Some of the famous Sponsored post websites you can check out for your reference :
Different Content formats for Sponsored Posts
To your surprise, Sponsored Posts are not limited or restricted to only a specific content format. It means you can simply pay for any type of content you like to target your audience. Whether for YOUTUBE, Twitter, etc.
Some different content format available for the sponsored post:
- YouTube Videos or any video
- Sponsored tweets on Twitter
- Instagram and Facebook stories
- Podcasts and many more.
From the above list, you can see that Sponsored Posts occupy an extensive area on social media platforms. This shows that social media is a great source of Sponsored Posts. Still, when we talk about profitability and evergreen performance, a sponsored blog post is a more value-giving marketing idea.
How Much Money should you Spend on Sponsored Posts or Sponsored Post Websites?
There is no fixed budget for it to determine. It all depends on the Authority of the website, influencers, traffic a particular website gets, etc. Many marketers like to pay around 5$ to 1000$ per post, or it may even get higher. It all depends on your budget.
To make an easy start for you, I would recommend picking such an influencer with a high target audience. It does not matter whether they are popular or not. The only thing that matters is the Target audience reach. 10000 traffic with zero sales is worthless compared to 100 traffic with 2 sales.
To have better ROI with your sponsored post-marketing strategy, follow the strategy explained below.
- Identify the list of top 100 websites that accept Sponsored Posts.
- Filter the websites according to their traffic.
- Push mails in batches starting from high traffic to lower.
- Ask for the payment amount.
- Identify your monthly budget for the sponsored blog post.
- Start with the top 10 websites and calculate the ROI from sponsored content after 1 month.
- Repeat the above step and calculate the ROI every quarter.
This will give you an idea of the net amount to be spent on sponsors.
In short, a sponsored post is the type of paid advertisement which is generally published on Sponsored Post websites or social media. The only thing that makes it different from an advertisement is the context or format.
Marketers find it very useful because it allows you to advertise to your target audiences and help acquire potential customers. However, you also need to understand that it has some cons as well. Through Sponsored Posts, a person can mislead about their product and brand. All you can do is to consider all the factors and decide whether it is suitable for you or not.
Some Frequently Asked Questions(FAQ)
Let us find out commonly asked questions regarding Sponsored Posts.
What is Sponsored Post?
Sponsored Post or Paid Post is a paid promotional content published or posted on any digital platform such as social media or blogs. This is typically used to generate brand awareness and targeted audience reach.
How can You Get Sponsored Posts for Your Blog?
Sponsored blog posts are one of the best ways to generate revenue on your blog. It does not matter whether your niche is low competitive or high. You can still find sponsors who will be interested in Collab with you.
To start receiving a request for Sponsored Posts for your blog, you should start from the following:
- Create a “write for us page” on your blog for inviting Sponsored Posts and pitches. This way, it will be easier for people to know that you accept Sponsored Posts.
Mentioning a contact form asking all the essential credentials like:
- Email address
- Website URL
- Your Quote
- Produce high-quality content on your blog so that it attracts sponsors. As long as you produce enough quality content on your blog, you will gain more audiences and sponsors who would love to sponsor you. The more you get popular, the more it reaches the audience, and the more brands will get attracted.
- Start pitching to brands on your niche about content ideas they would like to consider for a Sponsored Post. Many companies love to pay if they found an interesting topic or idea that can really make a difference.
- Spy on your competitors and check out their strategy. Which brands they are pitching and for whom they are doing Sponsored Posts. If they can do it, the chances are brands will consider you as well.
- Maintain a healthy relationship with sponsors to receive more sponsorship posts in the future as well. It can help you in maintaining a recurring income from the same brand from time to time.
How Can You Get Sponsored Posts?
Getting a Sponsored Post is not just getting revenue but also high-quality content for your website. The more high-quality content, the better will be your Domain authority and the more audiences.
Hence it acts as a two-way profit. You can get Sponsored Posts by doing the following:
- Create a separate sponsored page or write for our pages to receive pitches.
- Make your website or blog rich in high-quality content.
- Pitch content ideas to brands of the same niche.
- Do competitor analysis and watch out what strategy they are following to get Sponsored Posts.
- Determine which websites are trying to show advertisements on your website using Google AdSense. Pitch them your content ideas.
- Maintain a healthy relationship with sponsors to avail future sponsorships.
What is a Sponsored Blog Post?
Sponsored blog posts are promotional or paid posts that a company asked you to post on your website in return for some revenue. Most companies do this to target a specific niche of the audience in order to promote their product or services via blog posts. People usually trust and like to read high-quality blogs; hence companies use this platform for promotions or advertisement in the form of articles or blogs.
How can You Get Sponsored Content on Your blog?
While starting a blog, the first thing you must do is to produce high-quality content as much as you can and be consistent. This will attract audiences and hence traffic. As the traffic increases, it will get better organic searches, and most brands will also get attracted to it.
After getting high traffic and increasing your Domain authority, you need to create a separate page to get sponsored pitched from brands. On that page, make a form asking all the credentials like Name, Website URL, Content Ideas, etc.
You can also mail some brands in your niche and pitch to them about content ideas they would like to sponsor on your website.
Once you start receiving Sponsored Post requests on your blog, quote them your content standards and charges.
After acquiring sponsors, it’s time to retain them for the long run.
How to Sponsor a Post?
If you are looking to sponsor a post on social media, such as Instagram reels or Facebook stories, you must search for the niche and its number of followers. Next, pitch to their admins via their business emails and negotiate based on your budget and requirement.
Similarly, in blogs that accept Sponsored Posts, the first thing you must do is to search for a high domain authority website or blog of the same niche and high traffic. Pitch to them about your content ideas.
Sometimes brands also like to discuss their content ideas for you to sponsor on it. No matter the case, the content must be rich and worth reading. Pay as per their quoted charge, and you are done.
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