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The Crowdfunding Formula Review: Raising Million-dollar Crowdfunding Campaigns in Less than 2 Months

kokou adzo



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With an endeavor as ambitious as crowdfunding, time is always of the essence. Nurturing an entrepreneurial idea and getting backers to rally around it requires meticulous planning. And while there are many ways in which crowdfunding can go wrong today, we want to talk about what happens when it goes right!

When it comes to launching and executing a crowdfunding campaign flawlessly from A to Z, there’s only one powerhouse we can think of – The Crowdfunding Formula (TCF)

Who is The Crowdfunding Formula (TCF)

The Crowdfunding Formula is an award-winning digital marketing & PR agency raising million-dollar crowdfunding campaigns since 2015. The company is certified as both a Kickstarter and Indiegogo expert. The team of 100+ marketers and engineers is top of its craft and consistently looks to push the boundaries of crowdfunding success even further.

What does that mean for you as an entrepreneur with an innovative idea? It means you’re in good hands. Let’s look at how.

TCF Team: Power in Numbers

Another particularly striking thing about the agency is the number of specialized teams and, thus, the sheer amount of manpower they can devote to a particular campaign. When you work with TCF, a dedicated team of 15 experts will be assigned to your product and will work together to design a bespoke approach to suit your specific campaign. As a collective, TCF is twice as big as other crowdfunding marketing agencies.

What Services TCF Provides

To ensure your crowdfunding campaign’s success, The Crowdfunding Formula (TCF) provides the following crowdfunding services:

  • Project strategy
  • Campaign branding and messaging
  • Digital Advertising
  • Email Marketing
  • Content Marketing
  • Video Supervision
  • Crowdfunding Campaign Page Copywriting and Design
  • Social Media Marketing
  • Affiliate Marketing
  • PR and Outreach
  • Post-Campaign Management and Fulfillment


What do the Clients say about TCF?


TCF has a proven record of having collaborated with many startups to bring their ideas to life, including KaraPure, Altifarm (Pico), Oculis Lodge, Poopail, UV Mask, Duovox Ultra, famous Ciga watches, Fuell, Bristly, BionicGym, GoChess, etc.  


Still, when looking at the performance of any agency, it’s best to hear it straight from the horse’s mouth. Here’s what TCF’s clients had to say about their experience with TCF: 

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How TCF Helps Campaigns Raise $2mln+ 

Raising over 2 million dollars is a steep claim to make regarding crowdfunding. But we’re happy to say that TCF is able to back this up, most recently with their FUELL Flluid 2 / Flluid 3 & DuoVox Ultra campaigns.


  • FUELL Flluid: Belonging to the well-known motorcycle engineer Erik Buell, the brand is actively redefining urban mobility through its advanced electric vehicles. Within the scope of this campaign, TCF was instrumental in enhancing visibility, attracting potential backers, and successfully promoting the campaign. This was done by implementing trust-building strategies that established credibility and led them to a flawless, intriguing landing page in collaboration with FUELL, and it was the key.

The strategies included a strong social media presence on platforms like Facebook, Instagram, and Twitter, where engaging content highlighted the bike’s unique features and sustainability. This aimed to generate interest among potential backers. Additionally, targeted email marketing campaigns established direct communication, providing exclusive updates and personalized messages to maintain ongoing interaction. This strategy aimed to keep FUELL Flluid at the forefront of potential backers’ minds and emphasize its value proposition. 

They hit the jackpot by emphasizing Erik Buell’s legacy in motorcycle engineering and bringing sustainable mobility solutions to the landing page. 


  • DuoVox Ultra: Another successful campaign worth mentioning is TCF’s collab with DuoVox. This was their second project together. Coming on the heels of the  DuoVox Mate Pro, DuoVox Ultra was positioned as a “Military-Grade Night Vision Monocular” perfect for nighttime hunters and explorers. In this case, careful analysis of customer feedback from the first product played a major role in the future success. This is another advantage of launching a campaign with an established partner who already knows the ins and outs of your company and its mission.

However, the strategic win came from the PR campaign. They were focused on building awareness and enthusiasm rather than immediate sales. The team targeted high-impact media outlets and implemented an innovative referral strategy, resulting in extensive coverage and approximately $144K raised during the campaign. The combination of strategic PR and paid media efforts led to over 100 media coverages and $144,420 in direct conversions.


  • GoChess: The chessboard campaign by TCF achieved unprecedented success on Kickstarter, becoming Kickstarter’s most-funded chessboard with over $2,000,000 raised. The key strategies included a focus on creating an engaging landing page design and building a strong community.

TCF utilized targeted advertisements on Facebook and Instagram to direct the right traffic to the campaign page. They also employed a direct email campaign for previous backers, offering interesting deals.

Post-launch, TCF leveraged influencer marketing across various niches, PR efforts with compelling pitches and press releases, and engaged in social media marketing (SMM) to amplify the campaign’s reach. These approaches expanded the message to a broader audience, fostered a sense of community, and facilitated direct engagement with potential backers.


  • Oculis Lodge: The Oculis Lodge, the most funded hotel campaign in crowdfunding history at the time, was curated by TCF. Understanding the audience was crucial, leading to tailored campaigns based on surveys and feedback, revealing a focus on the Pacific Northwest. TCF’s strategy included targeting local media and influencers, creating diverse content for different groups, and utilizing innovative influencer marketing with green screens. The campaign’s success resulted from concise messaging, impactful visuals, social proof, urgency tactics, and creative influencer collaboration.


  • Pico: TCF successfully managed and launched Pico on Kickstarter, making it the most-funded and most-backed plant crowdfunding campaign. Emphasizing its accessibility, affordability, and early shipment during the 2020 lockdown, they developed a lively visual and written content tone. Colorful photos and punchy copy were turned into viral social media posts and targeted ad campaigns, aided by TCF’s strategic Influencer Marketing and PR outreach. Due to its wide reach and highly converting material, the campaign garnered over $1.2M in pledges from 15,000 backers.


The Crowdfunding Formula: Your Partner for Going the Distance


And this concludes the Crowdfunding Formula review. Based on TCF’s portfolio of experience and the reviews written by their clients, TCF is indeed the agency you want on your side for your next endeavor. From the initial stages of planning a crowdfunding campaign to expanding into a fully-fledged e-commerce business, TCF is your go-to partner.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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